William has been learning how to find opportunities with conversion rate optimization (CRO). William has been instructed to tell the team at MotorValve to use their MotorValve app in real-world situations. Why is it important for MotorValve to see how their app works in real-world situations with regards to CRO?
- The app’s speed and performance may vary depending on various factors.
- The visuals of the app may appear different in various lighting situations.
- To identify whether the app attracts the attention of nearby people as they use it.
- To see how it compares against apps belonging to other businesses in the industry.
Explanation:
The essential part of every optimization process is testing. Only by testing can you gather reliable data and make data-driven decisions.
Some best testing practices include
- integrating testing platforms with analytics tools
- trust data, not emotions
- run tests continuously
- use multiple tests
- use real-world results