Waldo is the marketer for his company’s web site, WaterTech.com. The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Waldo thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Waldo focus on? Select the best answers. Select All Correct Responses
- Optimization
- Accessibility
- Analytics
- Specialization
- Conversion
Explanation:
Behind each click is a real person you want to engage with him. After grabbing visitors’ attention, make sure that engagement, searching, and navigation are as easy as possible. User experience on your website or app should resemble a good conversation.
When optimizing your webpages, you should focus on the user journey and offer a great experience. The key points to focus on:
- Landing Pages
- Navigation
- Conversions
- Accessibility