The Vice President of Marketing for CarAds.org has ordered his marketing team to ﬁx the website. Online sales numbers are disappointing, and he thinks it’s because the landing page is unfriendly. As the head marketer for CarAds.org, you must determine if he’s right or wrong. What tool can you use to measure the effectiveness of your landing page?
- Google Ads landing page report
- Chrome UX
- Report Chrome DevTools
- Test My Site
The landing page report in Google Ads includes data about how users are interacting with your webpages.
By analyzing this report, you can identify which pages perform poorly, check mobile-friendliness, consult conversion rates for each landing page. To see pages people interacted with the most, check the “Clicks,” “Impr.” (impressions), and “CTR” columns.