Sadie is shopping for her mother’s birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone to ask for the nearest kitchen supply store. Her phone opens up the map application with directions to a nearby location only seven minutes away. This is an example of what kind of personalized user experience?
- Using machine learning
- Using known user signals
- Using given information
- Delivering a relevant landing page
According to Google data, 63% of mobile users expect to get information specific to their situation. Personalization has a proven impact on customer behavior and helps to improve marketing and business results.
When using personalization, it’s important to deliver relevant results using known signals and user-given information. Using known signals means using tracked data such as location, time, device.