Display & Video 360 Certification Exam Answers - Google Marketing Platform

What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?

• Responsive ads
• Native ads
• In-stream video ads
• Data-driven ads

Native ads in Display & Video 360 necessitate publishers to configure the ad creative in a way that seamlessly blends with the look
and feel of their site. This ad format is designed to match the visual style and user experience of the publisher’s content, making it
appear as a natural and integrated part of the webpage. By requiring alignment with the site’s aesthetics, native ads enhance user
engagement and contribute to a more cohesive browsing experience. Publishers can customize the appearance of native ads to
harmonize with their site’s layout, ensuring a consistent and appealing presentation. This format is particularly effective for
maintaining a non-disruptive ad experience while promoting seamless integration with the surrounding content.

Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

• Global site tag
• Counter tag
• Any floodlight tag
• Sales tag

When working on a non-guaranteed deal in Display & Video 360, in what situation would you recommend bidding 20% higher than the floor price?

• You’re working on a global ad campaign and paying in different currencies.
• You want to apply frequency management to your deal.
• You want to guarantee a fixed number of impressions.
• You’re working across multiple publishers within a deal.

The correct option is You’re working on a global ad campaign and paying in different currencies. In the context of the Google
Display and Video 360 certification, when dealing with a non-guaranteed deal and facing the challenge of working on a global ad
campaign with multiple currencies, it is recommended to bid 20% higher than the floor price. This strategy helps mitigate potential
fluctuations in currency exchange rates, ensuring more stable and competitive bidding across various regions. By adjusting the bid
to account for currency variations, advertisers can enhance their chances of winning impressions in different markets while
maintaining cost-effectiveness. This aligns with best practices for managing non-guaranteed deals with international considerations
in Display & Video 360.

You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

• Private Auction Deal or Preferred Deal
• Open Auction Deal or Private Auction Deal
• Open Auction Deal or Programmatic Guaranteed Deal
• Programmatic Guaranteed Deal or Preferred Deal

What happens if an advertiser’s bid isn’t the highest in a private auction?

• The advertiser will win the auction.
• The advertiser with the highest bid will win all the deal impressions.
• The deal will be automatically cancelled.
• The advertiser will still receive half of the deal impressions.

Explanation: The advertiser with the highest bid wins all the impressions. In a private auction within Display & Video 360, the advertiser with the highest bid emerges as the winner and secures the opportunity to display their ads. Unlike other auction types where impressions might be shared among multiple advertisers, in a private auction, the highest bidder takes exclusive possession of all the available impressions. This competitive bidding model ensures that the advertiser willing to pay the most for the targeted audience or inventory obtains the full allocation of impressions specified in the private auction deal.

While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?

• Use Maximize conversions
• Use Active View
• Use Maximize clicks
• Use custom bidding

The correct option is Use Maximize conversions. In the context of the Google Display and Video 360 certification, when optimizing
bids based on a single conversion type in a new campaign, the recommended bidding strategy is to use Maximize conversions.
This bidding strategy is designed to automatically set bids to help advertisers get the most conversions for their campaign within the
specified budget. By selecting Maximize conversions, the system leverages machine learning algorithms to analyze historical
campaign data and make real-time bid adjustments to maximize the likelihood of achieving the desired conversion goals. This
aligns with best practices for efficient bidding and campaign optimization in Display & Video 360.