Display & Video 360 Certification Exam Answers

In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?

• Within their campaign settings
• Within their line item settings
• Within the specific audience settings
• Within their insertion order settings

To manage the frequency of their holiday shopper campaign effectively in Display & Video 360, the national gift shop chain should
configure frequency management settings within their specific audience settings. By setting up frequency management at the
audience level, advertisers can control how often individuals within the targeted audience see the ad. In this case, the gift shop
chain aims to limit the exposure to a maximum of twice a month for holiday shoppers. Adjusting frequency within the specific
audience settings ensures that this constraint is applied precisely to the intended audience, preventing overexposure and fatigue
while optimizing the campaign’s performance during the holiday season.

Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

It allows you to decrease impressions in certain regions.
It allows you to increase ad exposure to the same users.
It allows you to reinvest your budget to reach new users.
It allows you to decrease your unique reach.

You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?

You can now reinvest your budget to reach new users.
You can now decrease your campaign’s unique reach.
You can now increase ad exposure to the same users.
You can now decrease impressions in certain regions.

Explanation:

**You can now reinvest your budget to reach new users.** When a Programmatic Guaranteed deal passes on 10,000 bid requests in Display & Video 360, it indicates increased potential for reaching a broader audience. With more bid requests, advertisers have the opportunity to expand their campaign’s reach and connect with new users. This influx of bid requests allows for efficient budget reinvestment to capture the attention of additional audiences and optimize campaign performance. Advertisers can strategically allocate budget to maximize the impact of their shape-wear products campaign by leveraging the increased bid requests to reach a wider and potentially more diverse user base.

Your company is running an activewear campaign that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You noticed in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

• It allows you to decrease your campaign unique reach.
• It allows you to reinvest your budget to reach new users.
• It allows you to decrease impressions in certain regions.
• It allows you to increase ad exposure to the same users.

Explanation:

In the context of a Programmatic Guaranteed campaign with frequency management at the campaign level, when you observe that one of your deals has passed on 10,000 bid requests in Display & Video 360, it indicates that the ad exposure to the target audience has reached the specified frequency cap. With frequency management, the platform limits how often an ad is shown to the same users within a specific time frame. Seeing a significant number of bid requests passed suggests that the set frequency cap has been met for the targeted users. As a result, the campaign has an opportunity to reinvest the budget to reach new users rather than repeatedly targeting the same audience. This ensures a more diverse reach and prevents overexposure to the same users, optimizing the effectiveness of the activewear marketing strategy.

A marketer created a line item in Display & Video 360 for a mobile web campaign accidentally targeted mobile in-app. To correct this, the marketer removed the mobile in-app targeting at the insertion order level. Why would the campaign continue to target mobile in-app?

• Modifying targeting once line items are assigned to a campaign can’t be done.
• Modifying insertion order targeting at the line item level can’t be done.
• Modifying targeting for mobile in-app inventory can’t be done.
• Modifying existing line item targeting at the insertion order level can’t be done.

Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?

• Target audience
• Lifestyle audiences
• Custom affinity audience
• Custom intent audiences

or

• Custom intent audience
• Custom affinity audience
• Target audience
• Activity-based audience

Explanation:

When promoting a specific model, such as the step-through bicycle, using “Custom intent audiences” in Display & Video 360 is the
ideal choice. Custom intent audiences enable advertisers to target users based on their recent online behaviors and activities,
indicating a specific intent or interest in the product. By leveraging custom intent audiences, the advertiser can ensure that the ad
for the step-through model reaches individuals actively searching, browsing, or showing intent related to similar bicycles. This
audience targeting approach enhances the precision of the campaign, reaching potential customers who are more likely to be
interested in and consider purchasing the advertised product, ultimately improving the overall effectiveness of the advertising
efforts.

You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?

• Check that your deal complies with publishers.
• Check for potential reach issues.
• Check for incoming bid requests.
• Check the line item for potential targeting issues.

When encountering issues with a Programmatic Guaranteed deal, the first step to take within the Deal Troubleshooter in Display &
Video 360 is to check for incoming bid requests. This involves verifying whether bid requests are being received, as the absence of
impressions and spend might be linked to bid request complications. By identifying and addressing any issues with bid requests,
advertisers can ensure that their Programmatic Guaranteed deals are functioning as intended, allowing for successful campaign
execution and accurate reporting within the platform.

To promote an upcoming product launch, a marketer creates multiple native video ads. What Display & Video 360 line item should be used?

• YouTube & partners
• Mobile app install
• Display
• Video

When promoting an upcoming product launch with multiple native video ads, the suitable Display & Video 360 line item type to use
is “Display.” Display line items are designed to deliver various ad formats, including native video, across a range of placements.
This choice enables the marketer to effectively showcase the native video ads within the Display & Video 360 platform. By utilizing
the Display line item, the marketer can tailor their campaign to reach the desired audience and achieve optimal visibility for the
upcoming product launch. This approach aligns with the specific requirements of native video ad promotion within the Display &
Video 360 ecosystem.