You’re launching a campaign for a national ba kery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but want the ﬂexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?
- Private Auction Deal or Preferred Deal
- Open Auction Deal or Private Auction Deal
- Open Auction Deal or Programmatic Guaranteed Deal
- Programmatic Guaranteed Deal or Preferred Deal