Your boss is insisting that every sales service should use a project model. What is a proper response?
- โWhile a project model typically makes sense for CRM implementation and sales and marketing alignment services, a retainer can be better for sales enablement services.โ
- โProjects should only be used as a last resort. This model only provides short-term work and often leads to scope creep.โ
- โA project model is best used for sales enablement services. CRM implementation and sales and marketing alignment should be retainer-based.โ
- โYouโre right. We should strive to use projects for every sales service because theyโre easy for the client to understand and can lead to a long-term retainer.โ