Cami is the marketer for ScaryBooks.com. Google flow reports show that a high percentage of users get to checkout and abandon purchases. Tami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for ScaryBooks.com?
- Google App Engine
- One Tap sign-up
- Progressive web apps
- Google AI
One Tap sign-up allows users to sign up using an account that already has the information needed.
Most commonly, you will see “sign-up with your Google Account” or “Sign-up with Facebook.” These accounts already have necessary information such as your name, email address.
This feature dramatically affects user experience eliminating the need to enter multiple lines of information manually.