Which of the following are types of testing that can be done with ad copy variations? (pick two)
- Long vs Short
- Pyramid vs Remarketing
- Passive vs Active Voice
- Melancholic vs Ecstatic
- Direct vs Indirect
Questions
The best data source for creating a remarketing audience is:
The best data source for creating a remarketing audience is:
- customer data from your company’s CRM
- newsletter sign up lists
- platform data such as users who like and engage with your posts
- website pixels
- all of the options in this list
- none of the options in this list
When looking to make ad targeting even more specific, detail can be added by using the ______ option instead of ______ when choosing targeting criteria.
When looking to make ad targeting even more specific, detail can be added by using the ______ option instead of ______ when choosing targeting criteria.
- or; and
- if; then
- with or; without you
- and; or
- without; with
- with; without
Which of the following is a reason why you should share your campaign insights with colleagues?
Which of the following is a reason why you should share your campaign insights with colleagues?
- In general, it’s a best practice to provide colleagues with visibility to campaign results.
- It can help support future cases for budget increases for social ads.
- It can help inform tactics for other types of campaigns, like email or web.
- all of the options in this list
- They could provide you with unique, additional insights into your campaigns.
- It will allow your creative team and copywriters to constructively discuss results.
When writing copy for a social media advertisement, the CTA should:
When writing copy for a social media advertisement, the CTA should:
- none of the options in this list
- provide a detailed description of the product or service you’re advertising
- all of the options in this list
- be the first, attention-grabbing words your audience sees
- be less than 140 characters for maximum impact
- indicate the one action you want your audience to take
When calculating a manual bid amount, you need to estimate an expected conversion rate. The conversion rate is best determined by looking at the:
When calculating a manual bid amount, you need to estimate an expected conversion rate. The conversion rate is best determined by looking at the:
- conversion rate for email campaigns divided by 4
- average campaign conversion rate of your competitors, of similar size
- number of email subscribers you have divided by your annual profit
- percentage of customers who have purchased your product in the past quarter
- standard benchmarking tool for your industry
- percentage of customers who have converted in past campaigns with a similar call to action