Susie is the business owner of GooeyChewy. Susie knows how important conversion rate optimization is, but she’s limited with her time. Susie has learned that, by deciding what to test and in what order, the PIE framework can help her to prioritize her time. Which of the following criteria belong to the PIE framework?
- Presentation, Indicators, and Estimation
- Production, Interest, and Engagement
- Performance, Inspection, and Evaluation
- Potential, Importance, and Ease
The PIE framework is a prioritization framework designed to help marketing and growth teams determine the order in which to work on experiment ideas. The PIE acronym stands for Potential, Importance, and Ease .
The PIE framework considers three factors that make up the PIE acronym: potential, importance, and ease. When moving through the framework, the business can score each factor in a matrix according to how significant the impact of a proposed change may be. A scale of 1 to 5 or 1 to 10 is commonly used .