Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?
Investing heavily in developer resources
Having the marketer take sole responsibility of making user-centric design
Segmenting teams internally to drive individual focus
Creating a continuous cycle of listening to users, testing and iterating
If you want to deliver the best user experience possible, your company should develop a user-centric culture based on shared responsibility, cooperation, and continuous testing principles.
Only when all teams, marketing, sales, development are aligned to focus on the main goal can you efficiently develop your business. When teams follow the same principles and work from the same standards, you can avoid errors, ensure brand consistency, and provide a better user experience overall.
One of the fundamental principles of a user-focused organization is implementing a continuous monitoring process, listening to users, testing, and making changes.