An advertiser sells textbooks to nearby college students and only wants to target its ad to people on Pinterest aged 18-24. Which targeting option should it use to reach this audience?
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By vmartinez
An advertiser sells textbooks to nearby college students and only wants to target its ad to people on Pinterest aged 18-24. Which targeting option should it use to reach this audience?
By vmartinez
An advertiser has a 2:3 static image and wants to launch an awareness campaign. Which ad format can the advertiser create to use this image?
By vmartinez
An advertiser sets up a conversion campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering. The advertiser checks each ad group’s performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?
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An advertiser recently launched a website for handmade soaps. Its Pinterest campaign aims to target people who visited its website, but didn’t make a purchase, and those similar to its current customers. Which audience targeting approach should be used?
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An advertiser is testing Pinterest and wants to understand the impact Pinterest has on its conversions across multiple channels. The advertiser has run conversion/shopping campaigns for the past three months and wants to learn more about conversions from these campaigns compared to what it sees as its source of truth. Which measurement solution should the advertiser use?
By vmartinez
An advertiser wants a solution to drive more sign-ups to its weekly newsletter. The goal is to build a weekly newsletter database. Which action should the advertiser leverage when setting up the conversion objective campaign?