Questions

 

A new brand in the beauty space plans a big campaign during the holiday season for a product launch. However, it has never run a campaign on Pinterest and is not sure if it should run either 6- second or 15-second creatives. Which objective and metric should it test to get its message across to potential customers?

 

• Brand Awareness and cost per mille (CPM)
• Video Completion and Video Completion Rate (VCR)
• Video Completion and CPM
• Consideration and VCR

 

 

A client brief states: A luxury home furnishing brand wants to boost holiday sales on Pinterest. With a product feed of 500+ SKUs, the goal is to advertise the full collection and track direct revenue impact. Customers tend to visit the site multiple times before making a $1,000+ purchase. Which ad format and KPI framework should the media planner recommend?

 

• Shopping ads measured by Cost per Action (CPA)
• Video ads measured by Video Completion Rate (VCR).
• Standard ads measured by Cost per Mille (CPM).
• Carousel ads measured by Click Through Rate (CTR).

 

 

A client in the travel industry wants to create five-minute video ads to drive conversion and collect customer information to email updates on future sales. It also wants these ads to appear in the home feed. Which ad format should the media planner recommend?

 

• Travel catalog
• Quiz ads
• Lead ads
• Max-width video

 

 

A large toy retailer wants to use video assets to drive sales for one of its seasonal products during a major holiday. It wants to use an ad format that meets key performance metrics for its budget. Which campaign strategy can help reach KPI goals?

 

• Catalog sales, video shopping ad, cost per action (CPA)
• Conversion, max-width video, cost per click (CPC)
• Consideration, Idea ad, CPC
• Consideration, video shopping ad, CPA

 

 

A fashion retailer wants to launch a campaign to promote its new collection of summer dresses, and aims to increase both brand awareness and online sales. To ensure the campaign is as effective as possible, a media planner plans to run tests to optimize ad performance. Which strategy best leverages Pinterest’s testing opportunities to achieve this?

 

• Create multiple campaigns with different targeting options (e.g. demographics vs. interests). Track engagement rate and saves to determine which audience group interacts best with the ad
• Setup a single video Pin campaign and test different ad copy variations within the same ad group.
• Launch a single campaign with shopping Pins and measure the overall conversion rate without A/B testing. Use Pinterest’s Conversion Insights to see how the campaign performs without additional optimizations.
• Run an A/B test on video Pins vs. carousel Pins to determine which format drives higher engagement. Use interest targeting in both groups and focus on impressions and click through rate (CTR) as the primary Kpls.

 

 

A health and fitness brand is launching a new line of protein drinks and wants to reach potential customers. It only has video assets and wants to ensure the lowest possible spend. Which campaign objective and ad format combination should the media planner recommend?

 

• Video Completion and Video shopping ads
• Awareness and Standard video ads.
• Awareness and Max-width video
• Video completion and Premiere Spotiight