Questions

 

A large resale marketplace client wants to run a conversion campaign for the first time on Pinterest and target campaigns to customers with items in their shopping cart. After uploading its product catalog, what is the recommended next step?

 

• Install the Pinterest Tag and enable dynamic retargeting.
• Runa Conversion Lift Study.
• Setup a custom Ads Manager report.
• Launch a Pinterest Performance+ Conversions campaign with customer list targeting.

 

 

A home decor brand has recently launched a new line of kitchen cookware. It wants to use video assets from its website to expand its reach on Pinterest. Its goal is a max Cost Per View of $1.40. Which campaign objective should the media planner recommend?

 

• Consideration
• Catalog sales
• Conversions
• Awareness

 

 

A snack company is proposing a larger budget for another year of always-on campaigns. Past performance for ads using only product images with blank backgrounds met benchmarks, but the company is seeking better lower-funnel performance. What should the media planner recommend as a creative strategy?

 

• A Premiere Spotlight takeover with video.
• Two-minute snack tip videos
• Feature products with lifestyle imagery.
• Add hashtags to increase visibility.

 

 

A client is launching a remedy product for cold and flu season on Pinterest. It wants to review last year’s campaign results, analyze its seasonal cool and flu audience, and measure past ROI. Which Pinterest tools should a media planner use to find this information?

 

• Pinterest Predicts
• Custom ad reports
• Organic Pin performance
• Pinterest Trends tool

 

 

A retail brand is preparing a Pinterest RFP for a new kitchenware product. Which of following is the correct use of a Pinterest tool to inform the campaign brief?

 

• Use Pinterest Predicts to look at last year’s trending searches for the kitchenware category.
• Utilize the Pinterest Trends tool to identify seasonal spikes in searches for kitchen-related content to inform campaign timing
• Analyze the Pinterest Trends tool to identify trending topics specific to the competitor brand
• Use Pinterest’s Audience Insights tool to evaluate rival kitchenware brands to enhance the brand’s campaign strategy.

 

 

A new electric car company is launching its first marketing campaign with a $20,000 budget. The goal is to maximize reach and build brand awareness, especially among eco-conscious consumers, tech enthusiasts, and early adopters. Which strategy should the media planner recommend?

 

• Run a conversion campaign with Pinterest Performances creative.
• Run an awareness campaign with video format.
• Run a Spotlight campaign with a max-width creative.
• Run an awareness campaign with Lead ads.