Questions

 

A clothing retailer plans a seasonal promotion for its winter collection by running a campaign on Pinterest during the holiday shopping period. It expects increased competition for audience attention. What is the best strategy for the budget during this period?

 

• Spread the budget evenly throughout the campaign to maintain consistent visibility.
• Allocate more budget during the peak holiday period to maintain visibility and share of voice during the busiest shopping window.
• Use the entire budget in the first week to reach early shoppers.
• Increase the budget early in the season when competition is low and reduce it during peak holiday shopping time to optimize ad spend

 

 

A jewelry brand is running a three-week Mother’s Day campaign targeting women ages 30-50, with a $500,000 budget to drive website traffic and sales for a new personalized, limited-edition collection. It wants to use past sales data and Mother’s Day trends, with special focus on spending in the final week before the holiday. What would be an effective budget allocation strategy for this campaign?

 

• Spread the $500,000 budget evenly on carousel ads over three weeks, showcasing the entire collection to women ages 30-50 who have saved custom jewelry or follow competitor brands.
• Invest $200,000 in video ads and $300,000 in static ads over the full three weeks, targeting high-income women ages 30-50 with creative that highlights a range of product styles.
• Allocate $300,000 to video ads for women ages 30-50 in the first two weeks, highlighting custom designs; reserve $150,000 for static ads to women interested in similar jewelry; and use $50,000 for retargeting visitors to the site
• Evenly distribute $350,000 on static ads and $150,000 on video ads across all three weeks, focusing on women ages 30-50 who have previously engaged with trending jewelry.

 

 

A luxury travel agency has $750,000 to promote last-minute summer getaways to affluent travelers. The main KPI is driving site traffic for bookings, with awareness as the secondary goal. What is the best way to allocate its budget?

 

• Run a national campaign with 0,000 dedicated to Carousel ads that highlight local weekend getaways and 0,000 to static Pins to users that engage with luxury clothing brands.
• Spend 0,000 on video ads showcasing luxurious destinations, targeting users with interests like “travel” and evenly distribute spend throughout the year.
• Spend 0,000 early on Carousel and video ads with luxury travel themes, and 0,000 closer to peak booking on retargeting ads for travel packages.
• Divide 0,000 evenly between static and video creative targeting users in the top five major cities that have frequently engaged with luxury clothing brands.

 

 

A brand wants to boost reach with an awareness campaign with strict monthly budgets over a full quarter. It plans to use daily budgets to stay on track. Which of the following would help guide the recommendation?

 

• Total branded Pins
• Daily site visitors
• Estimated cost per mille (CPM)
• Expected reach

 

 

A cosmetic company noticed that its cost per mille (CPM) increased by 20% from October to December last year while running an awareness campaign on Pinterest with video and static creative. It is now reconsidering running a similar campaign this year and wants to understand what could have driven the higher CPM. What is the most likely reason for the higher CPM?

 

• More advertising inventory available during the period of the campaign
• New creative assets were refreshed every week after monitoring creative performance
• Increased engagement on the brand’s page
• The time of the year the campaign ran

 

 

A beauty brand wants to boost awareness of its celebrity-endorsed product line. It is prioritizing a campaign that showcases its vegan ingredients to a broad audience, and prefers to have immersive visuals that immediately stand out when people are scrolling on the Pinterest app. Which ad format and metric should the media planner recommend?

 

• Video ads and Video Completion Rate (VCR)
• Max-width video and cost per click (CPC)
• Carousel ads and cost per acquisition (CPA)
• Max-width video and cost per mille (CPM)