Questions

 

A new travel website wants to drive 500 sign-ups from a month-long Pinterest campaign, using a fixed $10,000 budget. The media planner is worried that users aren’t familiar with the brand. How should the campaign be structured to meet both budget and sign-up goals?

 

• Split the budget evenly between two separate campaigns: Brand Awareness and Conversions objectives.
• Spend the entire budget on a Conversions campaign using interest and keyword targeting to reach users looking for travel inspiration
• Allocate 50% to a Catalog Sales campaign with broad targeting and 50% to a Conversions campaign with automated bidding
• Split the budget evenly between an Awareness campaign and a Traffic campaign, using only static image Pins for both

 

 

During a brand’s most recent Pinterest brand lift study, results show that consumers did not have any statistically significant lift as it related to brand awareness. For its upcoming campaign launch, the brand plans to utilize these findings and implement a secondary study to retest the existing creative. What is a major change the brand can make to help improve brand awareness lift using the same investment?

 

• Narrow the targeting to focus on previous customers of the brand.
• Increase the proportion of spend allocated to conversion campaigns.
• Incorporate brand name/logo throughout the duration of the brand’s videos.
• Run the campaign during different time slots throughout the day.

 

 

A luxury travel brand uses clicks on travel guides and Pin engagement as its primary KPIs. Which insights should it focus on to inform future strategies?

 

• Compare frequency during peak travel-planning months versus off-season.
• Examine which travel guides had the most engagement and leverage this data when building new travel guides.
• Analyze user drop-off rates on travel guide Pins.
• Focus on the reach and impressions of travel guide Pins.

 

 

A media planner is reviewing a past Pinterest campaign that ran last year for a clothing company. The campaign had different levels of performance across different regions, with specific time periods showing better engagement than others. The media planner wants to further understand what patterns can guide the new campaign to utilize learnings. Which Pinterest tool helps observe patterns in a historical campaign?

 

• Pinterest Predicts report
• Pinterest Trends
• Pinterest Analytics
• Pinterest Business Manager

 

 

A client is running a Pinterest shopping campaign for a product launch. Click through rate (CTR) and engagement are strong, but return on ad spend (ROAS) is low. The product Pins are high quality and targeting is set to a broad interest group. What should be the strategic focus for the next campaign?

 

• Increase the budget and target international audiences to drive global interest and sales.
• Expand targeting further to a broader audience for more impressions and reach.
• Reduce the budget and switch to video ads to boost awareness, assuming engagement will drive conversions.
• Optimize product descriptions and images to better align with the target audience, and adjust targeting.

 

 

A vegan leather company is running an awareness campaign to promote its new line of eco-friendly products to a vegan audience. It’s targeting interests and keywords like “vegan leather”, “sustainable fashion,” and “eco-friendly accessories” but now wants to look for new high-quality customers that are likely to convert. What targeting option should the media planner recommend?

 

• Create a custom audience of newsletter subscribers.
• Narrow targeting to age and location based on engagement data in the Audience Insights tool.
• Add more vegan and eco-friendly keywords to broaden interest targeting
• Create an actalike audience of the brand’s customers who have added a product to cart.