A new travel website wants to drive 500 sign-ups from a month-long Pinterest campaign, using a fixed $10,000 budget. The media planner is worried that users aren’t familiar with the brand. How should the campaign be structured to meet both budget and sign-up goals?
- Split the budget evenly between two separate campaigns: Brand Awareness and Conversions objectives.
- Spend the entire budget on a Conversions campaign using interest and keyword targeting to reach users looking for travel inspiration
- Allocate 50% to a Catalog Sales campaign with broad targeting and 50% to a Conversions campaign with automated bidding
- Split the budget evenly between an Awareness campaign and a Traffic campaign, using only static image Pins for both