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Grow Offline Sales Certification Assessment Answers

Grow Offline Sales Certification Assessment Answers

Grow Offline Sales Certification Assessment Answers

You’ll need to pass 50 question assessment to obtain your certificate. Keep in mind that there are 150 possible questions and during the test you get 50 random questions from these 150. And in random order. Our file contains all possible exam questions with verified answers.

 

 

 

 

Questions:

 

  1. Which of these engagements would be reported as local actions?
  2. At a minimum, how often should you update your local product inventory feed?
  3. Which of these are considered Offline Sales approaches? Choose three.
  4. How many Google Opinion Rewards participants volunteer for panels that validate store visits?
  5. For which of these scenarios would a store-centric approach be useful?
  6. What’s the benefit of utilizing pickup later?
  7. When creating a Performance Max for store goals campaign, which manual input would you need to provide?
  8. What’s an action Omnichannel customers take when deciding to make a purchase?
  9. Which attribute do you need to have for a product inventory feed?
  10. What’s a priority for the store marketing or traditional marketing team?
  11. When might you use an omnichannel shopping campaign approach?
  12. What’s the purpose of Google Merchant Center?
  13. Which calculation would tell you the value of a store visit to your business?
  14. What may happen if you optimize towards online conversions only?
  15. Which practice is recommended for setting up a Performance Max for omnichannel goals campaign?
  16. In which of these situations would an affiliate location extension be appropriately used?
  17. Which location data source requires you to set up an account and link it to Google Ads?
  18. As far as budget and time is concerned, which of these is the recommended practice?
  19. In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.
  20. If you were developing an online-to-offline strategy, which of these options would help you engage with your team?
  21. Which of these benefits are associated with Local Inventory Ads?
  22. Which advertising channel is considered an offline (traditional) channel?
  23. Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
  24. What is a geo-based experiment?
  25. For which of these industries would Performance Max for store goals be useful? Choose three.
  26. You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
  27. Which of these campaign objectives would you establish for a Performance Max for store goals campaign?
  28. What information is displayed using location extensions linked through a Google Business Profile?
  29. You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
  30. If you’re looking to optimize offline conversion actions, which three Smart Bidding strategies can help you? Choose three.
  31. You run a small skateboard accessories shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
  32. When is it recommended to use a location extension over a affiliate location extension?
  33. Which of these methods would help you test a manual bidding strategy against an omnichannel Smart Bidding campaign?
  34. Which of these definitions describes incrementality?
  35. Which method can you use to determine if an ad drove incremental results?
  36. You own a small music shop and want to create a product-specific landing page as required by Local Inventory Ads. Which of these features would allow you to advertise your products on Local Inventory Ads?
  37. How are store visits measured?
  38. In addition to store visits, what input would you need to gauge store sales?
  39. Machine learning models are the basis for much of Performance Max’s feature-optimization. Which three features still need to be added manually? Choose two.
  40. What’s a key benefit of Performance Max for in-store goals?
  41. There’s an upcoming weekend sale that you want to promote using creatives. What would you recommend?
  42. In which scenario would you use a store-centric approach?
  43. A large retailer’s Chief Marketing Officer (CMO) wants to revise the company’s marketing strategy by incorporating online and offline KPIs. Historically, the teams have worked in silos. What are three things the CMO should do when they create a holistic online-to-offline strategy? Choose three.
  44. If you were looking to promote an upcoming weekend sale using creatives, which recommendation should you follow?
  45. What is the recommended budget and time to run your Performance Max for store goals campaign?
  46. You’re interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?
  47. After you upload the local product inventory feed and set a feed schedule, what should you do next?
  48. Even though many of Performance Max’s features are optimized via machine learning, some need to be added manually. Which of these features need to be added manually? Choose two.
  49. Which of these automation tools is useful for optimizing
  50. When you use location extensions linked through a Google Business Profile, what information is displayed?
  51. You own a local apparel store but don’t have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?
  52. How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two responses.
  53. If you want to test a manual bidding strategy against an omnichannel Smart Bidding campaign, which technique should you use?
  54. What are the three Offline Sales approaches? Choose three.
  55. When should an omnichannel shopping campaign approach be used?
  56. Aside from store visits, which of these inputs would you need to measure store sales?
  57. What’s a recommendation when setting up a Performance Max for omnichannel goals campaign?
  58. If you worked for an agency and managed the account of a large retailer that wanted to grow online and offline sales, how would you explain to them the way in which their Business Profile, Merchant Center, and Google Ads accounts work together?
  59. How does Google measure store visits?
  60. Which of these goals would a store marketing/traditional marketing team prioritize?
  61. What benefit does the pickup later option offer?
  62. You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
  63. For which of these scenarios would an affiliate location extension be useful?
  64. For which of these situations would a location extension be preferable to an affiliate location extension?
  65. What’s the role of the control group?
  66. What might you miss out on if you optimize for online conversions exclusively?
  67. Store visits are modeled using which non-Google Ads signals?
  68. Which of these would you need in order to report store visits? Choose two.
  69. What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.
  70. What’s the recommended minimum frequency update for the local product inventory feed?
  71. In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.
  72. When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?
  73. What engagement is reported as local actions?
  74. What’s one way you can engage with your team when developing an online-to-offline strategy?
  75. You know that a shopper engages several times online with a product or service before actually purchasing it in a physical store. What approach should you take for an omnichannel strategy?
  76. How does Google characterize geo-based experiments?
  77. What is Performance Max’s key benefit regarding in-store goals?
  78. After uploading a local product inventory feed and setting a feed schedule, what should your next move be?
  79. Which of these benefits can Local Inventory Ads provide?
  80. What’s the drawback of optimizing only for online conversions?
  81. Which of these automation tools can optimize for online as well as offline shoppers?
  82. Data from store visits is validated through a panel of volunteer Google Opinion Rewards participants. How many volunteer participants are there?
  83. You own a local boutique and are looking to create a product-specific landing page, which is required by Local Inventory Ads. Which feature would allow you to advertise your products on Local Inventory Ads?
  84. How do Omnichannel customers behave when making a purchase?
  85. When is an omnichannel shopping campaign approach appropriate?
  86. Which of these is displayed when you use location extensions linked through a Google Business Profile?
  87. How would you calculate a store visit’s value to your business?
  88. What non-Google Ads data is used to model store visits?
  89. For which of these location data sources would you need to set up an account linked to Google Ads?
  90. You want to try out omnibidding, but there are certain categories that are offline only. What’s the recommended omnibidding setup?
  91. Which of these Smart Bidding strategies could help you optimize to offline conversion actions? Choose three.
  92. You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
  93. Which of these is a traditional offline advertising channel?
  94. What attribute is required in a local product inventory feed?
  95. What is Google Merchant Center?
  96. Which of these choices reflect a difference between Performance Max for omnichannel goals and Smart Shopping Campaigns (SSC)? Choose two.
  97. How does a control group function in an experiment?
  98. Which of these options is an offline rather than an online advertising channel?
  99. Besides store visits, what’s another input needed to measure store sales?
  100. What would a store marketing or traditional marketing team view as a priority?
  101. What’s a benefit of pickup later?
  102. How do you calculate how much a store visit is worth to your business?
  103. What is one automation tool that helps optimize to online and offline shoppers?
  104. You want to try omnibidding, but recognize that some categories are offline only. Which omnibidding setup should you use?
  105. What’s a benefit of Local Inventory Ads?
  106. Which of these behaviors is typical of Omnichannel customers making a purchase?
  107. Which of these is a best practice for setting up a Perfomance Max for omnichannel goals campaign?
  108. In regards to in-store goals, what is Performance Max’s key benefit?
  109. When would you use an affiliate location extension?
  110. Which of these budget and time parameters should you follow when running a Performance Max for store goals campaign?
  111. Which two of the following are requirements to report store visits? Choose two.
  112. You recently launched a new line of kombucha products with the plan of selling them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
  113. What non-Google Ads signals are used to model store visits?
  114. What does Google Merchant Center do?
  115. You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
  116. Which of these are reported as local actions?
  117. You work at an agency and one of your retail-account clients has told you about their goal of growing online and in-store sales. They aren’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together. If they ask you for clarification, what should you tell them?
  118. Which of the following are Offline Sales approaches? Choose three.
  119. If you wanted to determine whether an ad drove incremental results, what method would you choose?
  120. The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.
  121. Once you’ve uploaded a local product inventory feed and set a feed schedule, what’s next?
  122. What campaign objective would you set when creating a Performance Max for store goals campaign?
  123. You lead a small retailer’s marketing team. They’re expanding on their eCommerce business and plan to open 10 stores within the next few months. Their goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
  124. When developing an online-to-offline strategy, how can you engage with your team?
  125. If you were setting up a Performance Max for store goals campaign, which of these manual inputs would you need to provide?
  126. What’s a control group?
  127. Which of these scenarios calls for a store-centric approach?
  128. Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
  129. What manual input will you need to provide when setting up a Performance Max for store goals campaign?
  130. How would you define incrementality?
  131. You’re the proprietor of a small candy shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?
  132. Which campaign objective would be most appropriate when setting up a Performance Max for store goals campaign?
  133. You run the marketing for a small retailer with an existing eCommerce business. They’re expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
  134. Which option describes how Google accounts for a store visit?
  135. Which of these attributes does a local product inventory feed require?
  136. How do geo-based experiments work?
  137. How is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)?
  138. If someone wanted to use creatives to promote an upcoming weekend sale, which of these approaches would you recommend?
  139. While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
  140. In which of these industries would Performance Max for store goals be helpful? Choose three.
  141. You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?
  142. When should you use a location extension over an affiliate location extension?
  143. Which of these location data sources requires a user to create an account and link it to Google Ads?
  144. You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?
  145. What is incrementality?
  146. To determine whether an ad drove incremental results, what method would you use?
  147. Which of these are prerequisites for reporting store visits? Choose two.
  148. You’re in charge of marketing for a small retailer that plans to expand on its eCommerce presence by opening 35 physical stores within the next few months. The goal is to grow total sales, both online and in-store. What approach should you take that would help them achieve their goal?
  149. What is the recommended minimum frequency update for the local product inventory feed?
  150. You’re on the store marketing team for a discount store that has 10 franchise locations. Each franchisee has a budget and wants to allocate money toward promoting their location and driving in-store traffic. What recommendation would you make?
  151. You’re the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.
  152. An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She’s trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.

 

 

 

 

To determine whether an ad drove incremental results, what method would you use?

By

To determine whether an ad drove incremental results, what method would you use?

  • Store-Based
  • User-Based
  • Product-based
  • Geo-Based

 

Explanation:

The selected answer, Geo-Based, is correct because this method allows advertisers to assess the impact of their ads on incremental results by comparing performance across different geographic regions. By dividing areas into control and test groups, advertisers can analyze how ad exposure influences key metrics such as sales or foot traffic in targeted locations versus those that did not receive the ads. This approach helps isolate the effect of the advertising campaign, providing clear insights into its effectiveness in driving additional results that would not have occurred without the ad exposure. Geo-based analysis thus serves as a robust framework for evaluating the true impact of advertising efforts.

 

What is incrementality?

By

What is incrementality?

  • It’s near real-time attribution to fuel short-term business and bidding decisions
  • It’s a top-level modeling to understand what drives sales including media and all possible external factors
  • It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign
  • It’s a way to test variations of ad creative against each other

 

Explanation:

Incrementality refers to a way to measure if the change in user behavior was directly caused by exposure to an ad campaign. This concept is crucial in advertising analytics as it helps in determining the true impact of an advertising campaign on consumer behavior. By isolating the effect of the ad campaign from other variables, such as seasonal trends or external factors, incrementality analysis provides insights into the effectiveness of marketing efforts. Unlike simply observing correlations between ad exposure and user actions, incrementality analysis employs experimental methods like A/B testing or randomized control trials to establish causation. It assesses whether the observed changes in user behavior, such as purchases or conversions, are indeed attributable to the ad campaign, thus allowing marketers to make informed decisions about their advertising strategies. Other options, such as ‘It’s near real-time attribution to fuel short-term business and bidding decisions,’ though related to advertising analytics, do not specifically address the fundamental concept of incrementality, which focuses on causality rather than attribution. Similarly, ‘It’s a way to test variations of ad creative against each other’ pertains to A/B testing, which can be a component of incrementality analysis but does not encompass its full scope. ‘It’s a top-level modeling to understand what drives sales including media and all possible external factors’ describes a broader analytical approach that includes factors beyond just ad campaigns and their effects on user behavior, thus not specifically capturing the essence of incrementality. Therefore, the correct answer is indeed It’s a way to measure if the change in user behavior was directly caused by exposure to an ad campaign.

 

You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?

By

 

You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?

 

  • Business Profile manages campaigns, Merchant Center manages store information, and Google Ads manages product information.
  • Business Profile manages store information, Merchant Center manages product information, and Google Ads manages campaigns.
  • Business Profile manages product information, Merchant Center manages campaigns, and Google Ads manages store information.
  • Business Profile manages store information, Merchant Center manages campaigns, and Google Ads manages product information.

 

Which of these location data sources requires a user to create an account and link it to Google Ads?

By

Which of these location data sources requires a user to create an account and link it to Google Ads?

  • Google Merchant Center
  • Google curated chains
  • Business Profile
  • Google Ads

 

Explanation:

Google Business Profile provides a complimentary platform for businesses to handle their offline presence on Google Ads platforms, such as Search, YouTube, and Performance Max. It’s imperative to link a location data source like GBP to run a Performance Max campaign effectively. After establishing an account, you can seamlessly link your Business Profile to both Google Merchant Center and Google Ads. For enterprises with 10+ locations, Business Profile offers comprehensive bulk management. Consequently, real-time updates on inventory status are reflected on Google’s vast platforms, ensuring a streamlined shopping experience for users.

Read more here: https://support.google.com/google-ads/answer/2382892

 

When should you use a location extension over an affiliate location extension?

By

 

When should you use a location extension over an affiliate location extension?

 

  • When you sell your products or services at other retailers and want to encourage people to visit the store location
  • When you own your own business and you want to encourage people to visit your location
  • When you sell your products or services to large chain and small businesses
  • When you sell products or services in stores that share the same brand

 

You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?

By

You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?

  • Set one campaign per country
  • Set one campaign per region
  • Set one campaign per location
  • Set one campaign per city

 

Explanation:

In the scenario of a small housewares company with 10 franchise locations, each with its own budget and objective to promote their specific location and drive in-store traffic, the most suitable recommendation would be to ‘Set one campaign per location.’ This approach allows each franchisee to tailor their advertising efforts to the unique characteristics and needs of their local market. By creating individual campaigns for each location, franchisees can customize ad messaging, promotions, and targeting parameters to resonate with their local audience effectively. This strategy not only ensures that advertising investments are optimized for relevance and impact but also empowers franchisees to take ownership of their marketing initiatives and align them with their specific business objectives. Additionally, setting up separate campaigns per location facilitates easier tracking and performance evaluation, enabling franchisees to measure the effectiveness of their advertising efforts and make data-driven decisions to optimize campaign performance further. Therefore, recommending one campaign per location aligns with the goal of providing localized marketing solutions that empower franchisees to drive in-store traffic and maximize their marketing ROI while maintaining brand consistency across all franchise locations.

 

When handling marketing for multiple franchise locations, each with a dedicated budget, it’s imperative to have clear budget control. Setting one campaign per location provides this control. Though it’s beneficial to have more campaigns when feasible, initiating with a single campaign for each franchise guarantees budgetary adherence and targeted promotions. This approach aligns with the best practice of “campaign setup”, allowing for the effective use of promotional funds and increased in-store traffic.