You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
- Location extension with a Google curated chain
- Affiliate location extension with a Google-curated Chain
- Affiliate location extension with a Global Location Group
- Location extension with Business Profile
Explanation:
In setting up a Performance Max campaign aimed at promoting a new line of organic protein bars to be sold at a popular big-box retailer, the most appropriate extension to use is ‘Affiliate location extension with a Google-curated Chain.’ This extension allows advertisers to associate their ads with specific retail chains, such as the big-box retailer in this scenario, by leveraging Google’s curated list of recognized chains. By using this extension, advertisers can enhance the visibility of their ads and provide potential customers with valuable information about the availability of their products at nearby retail locations. This extension is particularly suitable for promoting products sold through established retail chains, as it enables advertisers to leverage the reputation and reach of these chains to drive foot traffic and increase sales. Therefore, selecting the affiliate location extension with a Google-curated Chain aligns with the goal of maximizing the effectiveness of the Performance Max campaign in driving store visits and sales for the new line of organic protein bars at the big-box retailer.