If you wanted to determine whether an ad drove incremental results, what method would you choose?
- Geo-Based
- Product-based
- User-Based
- Store-Based
Explanation:
To test an ad’s incrementality, Google uses experiments with designated treatment and control groups rather than backward-looking comparisons. The Geo-based experiments method helps gauge the impact of ads on critical business outcomes, like online purchases or in-store sales, effectively revealing the ad’s incremental value.