In addition to store visits, what input would you need to gauge store sales?
- surveys
- ad engagements
- location extension information
- maps engagements
Explanation:
Beyond mere store visits, diving into actual sales numbers requires richer data. Google integrates both store visit data and insights derived from user surveys, where participants share details of their in-store purchases. This store sales metric not only captures foot traffic but also the intricacies of in-store buying behaviors, painting a holistic picture of offline ROI. By crossing set reporting benchmarks, your Google Ads account auto-reports store sales, with the data being a sophisticated blend of store visits and survey feedback.