You own a small bike store and want to learn about your customers’ journeys between an ad engagement and an in-store visit. What metric should you use?
- Store Sales
- Store Visits
- Ad Actions
- Local Actions
Explanation:
Local actions, available in the ‘All conversions’ column of Google Ads, denote conversions automatically registered when users take actions related to your physical location after seeing your ads. These actions provide insight into how users interact with your store’s details after an ad engagement. By leveraging local actions, you can trace the comprehensive impact of your advertisements, encapsulating the trajectory from an ad click to an in-store visit and subsequent purchase.