What’s a priority for the store marketing or traditional marketing team?
- Grow digital sales through digital marketing channels.
- Grow top-line sales through eCommerce
- Grow in-store sales through a range of marketing channels.
- Grow in-store sales to franchisees.
Explanation:
For a robust O2O (Online-to-Offline) strategy, comprehending the roles of different teams is crucial. The scope and authority of teams can differ, with complexities increasing for larger entities. A primary objective for store marketing or traditional marketing teams is to amplify in-store sales. They employ a diverse range of marketing channels, including traditional avenues like circulars and TV, to achieve this growth.