To determine whether an ad drove incremental results, what method would you use?
- Store-Based
- User-Based
- Product-based
- Geo-Based
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Grow Offline Sales Certification Assessment Answers
You’ll need to pass 50 question assessment to obtain your certificate. Keep in mind that there are 150 possible questions and during the test you get 50 random questions from these 150. And in random order. Our file contains all possible exam questions with verified answers.
Some questions:
Exam URL: https://skillshop.exceedlms.com/student/path/499356-grow-offline-sales-certification
By vmartinez
To determine whether an ad drove incremental results, what method would you use?
By vmartinez
What is incrementality?
By vmartinez
You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn’t sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?
By vmartinez
Which of these location data sources requires a user to create an account and link it to Google Ads?
Explanation:
Google Business Profile provides a complimentary platform for businesses to handle their offline presence on Google Ads platforms, such as Search, YouTube, and Performance Max. It’s imperative to link a location data source like GBP to run a Performance Max campaign effectively. After establishing an account, you can seamlessly link your Business Profile to both Google Merchant Center and Google Ads. For enterprises with 10+ locations, Business Profile offers comprehensive bulk management. Consequently, real-time updates on inventory status are reflected on Google’s vast platforms, ensuring a streamlined shopping experience for users.
Read more here: https://support.google.com/google-ads/answer/2382892
By vmartinez
When should you use a location extension over an affiliate location extension?
By vmartinez
You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?
Explanation:
When handling marketing for multiple franchise locations, each with a dedicated budget, it’s imperative to have clear budget control. Setting one campaign per location provides this control. Though it’s beneficial to have more campaigns when feasible, initiating with a single campaign for each franchise guarantees budgetary adherence and targeted promotions. This approach aligns with the best practice of “campaign setup”, allowing for the effective use of promotional funds and increased in-store traffic.