When is it recommended to use a location extension over a affiliate location extension?
- When you own your own business and you want to encourage people to visit your location
- When you sell your products or services at other retailers and want to encourage people to visit the store location
- When you sell products or services in stores that share the same brand
- When you sell your products or services to large chain and small businesses
Explanation:
The recommended scenario to use a location extension over an affiliate location extension is when you own your own business and you want to encourage people to visit your location. Location extensions are ideal for businesses that have their own physical locations and want to drive foot traffic to those specific locations. By adding location extensions to ads, businesses can display essential information such as the address, phone number, and business hours directly within the ad, making it easier for potential customers to find and visit the business. In contrast, affiliate location extensions are more suitable for businesses that sell their products or services through other retailers and wish to drive traffic to those partner locations. Options like ‘When you sell your products or services at other retailers and want to encourage people to visit the store location’ and ‘When you sell products or services in stores that share the same brand’ align more closely with the use case for affiliate location extensions, as they involve promoting partner locations rather than the business’s own locations. Similarly, ‘When you sell your products or services to large chain and small businesses’ does not specifically address the distinction between location extensions and affiliate location extensions, focusing instead on the types of businesses served rather than the advertising objectives. Therefore, the correct answer is indeed When you own your own business and you want to encourage people to visit your location as it accurately reflects the scenario where using a location extension is recommended over an affiliate location extension.
For business owners, location extensions are the way to go, especially if paired with an existing Google Business Profile account. On the other hand, if you’re selling products in third-party stores, affiliate location extensions become the ideal choice, making use of chains or global location groups. Location extensions amplify ads with key details: your address, map routes, and proximity, guiding potential customers seamlessly. They foster engagement and in-store visits. Today’s consumers prioritize convenience. Highlighting nearby offerings is pivotal, and successful searches present a digital preview of the store, whether via location or affiliate location extensions.
Read more here: https://support.google.com/google-ads/answer/2404182
Maybe are you searching:
- When should you use a location extension over an affiliate location extension?
- When would you use an affiliate location extension?