Which two of the following are requirements to report store visits? Choose two.
- Set up a location extension or affiliate location extension
- Search Keywords
- Link a Business Profile account
- Sufficient data to pass model quality and privacy thresholds
Explanation:
The correct answers are **the first option**: **Set up a location extension or affiliate location extension** and **the third option**: **Sufficient data to pass model quality and privacy thresholds**. Reporting store visits requires the setup of a location extension or affiliate location extension, which enables Google Ads to track and attribute online ad interactions to offline visits to physical store locations. This extension provides crucial information about the store’s location and allows for the accurate measurement of foot traffic generated by online advertising efforts. Additionally, sufficient data must be available to pass model quality and privacy thresholds. This ensures that the reported store visits are accurate, reliable, and compliant with privacy regulations. Google employs sophisticated algorithms to analyze various signals and data points, such as GPS, Wi-Fi, and network data, to estimate store visits in a privacy-safe manner. By meeting these quality and privacy thresholds, advertisers can trust the reported store visit data to make informed decisions and optimize their advertising strategies effectively. Therefore, the requirements to report store visits involve setting up location extensions or affiliate location extensions and ensuring that sufficient data is available to meet model quality and privacy thresholds, enabling advertisers to accurately measure the impact of their online campaigns on offline visits to physical stores.