You’re on the marketing team for a small housewares company that has 10 franchise locations. Each franchisee has a budget and wants to spend money to promote their location and drive in-store traffic. What recommendation would you make?
- Set one campaign per country
- Set one campaign per region
- Set one campaign per location
- Set one campaign per city
Explanation:
When handling marketing for multiple franchise locations, each with a dedicated budget, it’s imperative to have clear budget control. Setting one campaign per location provides this control. Though it’s beneficial to have more campaigns when feasible, initiating with a single campaign for each franchise guarantees budgetary adherence and targeted promotions. This approach aligns with the best practice of “campaign setup”, allowing for the effective use of promotional funds and increased in-store traffic.