Display & Video 360 Certification Exam Answers - Google Marketing Platform

What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?

• Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model.
• Conversion modeling and viewable view-through conversions (VTCs) can’t be enabled on the same attribution model.
• Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly.
• Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.

The correct option is Conversion modeling helps fill the gap when some conversions can’t be observed and attributed directly. In the
context of the Google Display and Video 360 certification, this statement accurately summarizes the options for customizing
attribution models. Conversion modeling is a crucial feature that assists in attributing conversions, especially when some
conversions cannot be directly observed. This capability is essential for providing a more comprehensive understanding of the
impact of advertising efforts, taking into account various touchpoints and interactions that contribute to conversions. This aligns with
best practices for utilizing attribution models in Display & Video 360 to obtain a nuanced and accurate representation of the
effectiveness of digital advertising campaigns.

A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?

• Use optimize for clicks
• Use optimize for conversions
• Use optimize for creative rotation
• Use optimize for time spent on screen

The correct option is Use optimize for conversions. In the context of the Google Display and Video 360 certification, when a soft
drink company wants to promote the display ad leading to the most purchases more frequently among several new flavors, the
recommended creative optimization type is “optimize for conversions.” This strategy leverages machine learning algorithms to
prioritize and display the ad that is most likely to result in conversions, aligning with the company’s goal of promoting the flavor with
the highest purchase performance. By utilizing “optimize for conversions” in Display & Video 360, advertisers can enhance the
efficiency of their campaign, allocating more impressions to the ad that is driving the desired actions and maximizing the overall
success of their promotional efforts.

Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell

• The advertiser is responsible.
• The publisher and advertiser are responsible.
• The Display & Video 360 representative is responsible.
• The publisher is responsible.

In the context of Display & Video 360 deal negotiations for exchanges integrated with deal sync, the responsibility for initiating the
negotiation process lies with the advertisers. Advertisers are tasked with taking the lead in launching negotiations with publishers or
other parties through the integrated deal sync functionality. This approach ensures that advertisers have control and flexibility in the
negotiation process, allowing them to align the deals with their specific campaign goals and objectives. By being responsible for
initiating these negotiations, advertisers can actively participate in securing favorable terms and conditions for the deals within
Display & Video 360.

You’re a marketer who recently launched a new campaign, and you’re curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?

Inventory module
Creative module
Report module
Audience module

You’re a marketer who recently launched a new campaign and are curious about how many mobile views your ad has received to date. Which Display & Video 360 module will provide the information you need?

• Campaigns
• Insights
• Creatives
• Inventory

If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?

You should create an instant report.
You should create a basic report.
You should create a keyword report.
You should create an offline report.

or

• Offline report
• Instant report
• Basic report
• Keyword report

You’re evaluating the success of a holiday promotion for your latest campaign. You want to assign attribution credit across various touchpoints, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. What attribution model should you use?

• Last interaction model
• Position-based model
• First interaction model
• Time decay model