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Display & Video 360 Certification Exam Answers

Display & Video 360 Certification Exam Answers - Google Marketing Platform

Display & Video 360 Certification Exam Answers - Google Marketing Platform

Exam URL:

https://skillshop.docebosaas.com/learn/courses/18611/display-video-360-certification-2026/lessons/53334/display-video-360-certification-exam

You will have 50 multiple choice questions.

You will need a score of 80% or higher to pass

 

 

Questions:

  1. A buyer wants to see a holistic view of all their active, paused, or completed deals across all transaction types in one place. Where should they visit?
  2. A media team is ready to begin their first implementation in a new Display & Video 360 instance. Before they can establish individual campaign goals and flight dates, which structural entity must be fully configured to house these activities?
  3. A retailer wants to measure site interest by counting all interactions from a single user as one conversion, provided they occur within a 24-hour period. Which Floodlight counting method should they implement?
  4. A beverage company wants to reach younger audiences who are active on mobile but not necessarily looking at their screens. Which unique inventory source is only available through Display & Video 360?
  5. A new team member needs to identify which active insertion orders are at risk of missing their delivery goals due to low spend. Where on the user homepage is this data surfaced?
  6. An advertiser is running a campaign for a specific consumer segment and requires a high-quality, cross-device alternative to traditional television rating products. Which specific report provides target rating points (TRP) and demographic composition?
  7. A global brand is running ads across multiple exchanges and wants to have automated control over how many times a unique user is exposed to the message. Which benefit allows for this?
  8. A sports gear company wants to bid on below-the-fold ad spots within daily news articles at the lowest possible cost. Which transaction type should the company pursue for this run-of-site inventory?
  9. A practitioner is looking for a tool that analyzes their account to provide specific recommendations for fixing misconfigured line items. Which component should they access?
  10. A client wants to purchase a fixed volume of inventory directly from sports publishers at a set cost. What's an operational benefit of launching this reservation via a programmatic platform rather than using traditional methods?
  11. An agency wants to add a creative team to their advertiser account so they can build data-driven creatives directly in the platform. Where does the account owner initiate this process?
  12. An advertiser wants to serve an immersive mobile display ad that allows users to interact with a 3D product model by rotating it. Which specific ad format must be selected within the platform to host this interactive asset?
  13. An advertiser wants to determine the value of every potential impression by using bespoke Python-style logic. Which tool allows for this level of technical specification?
  14. A media buyer identifies a new publisher in the Marketplace and wants to initiate a formal negotiation for a direct deal. What's the first step in starting this communication?
  15. A marketer wants to track more than just sales and visits; they need to capture specific promo codes used during a transaction. Which feature of Floodlight should they use?
  16. In first-price auctions, where the clearing price is equal to the highest offer, which built-in efficiency does Display & Video 360 use to help advertisers prevent overpaying for impressions while maintaining a high win rate?
  17. A media buyer is participating in an auction where the highest bidder wins but pays exactly the price they bid. What type of auction is this?
  18. A media buyer wants to create 50 new line items quickly by using a fixed spreadsheet template. Which tool allows for this bulk creation and editing?
  19. A media planner needs to secure high-priority placement within premium content, such as YouTube Select or specific top-tier broadcaster packages. Which workflow is designed for identifying available inventory and establishing terms for these types of high-value reservations?
  20. An advertiser wants to determine the volume of ad exposures delivered to a single person across various platforms and devices. Which specific metric within a deduplicated report identifies this level of repetition?
  21. A lead practitioner needs to determine the proportion of their impressions that were delivered within environments deemed suitable according to their current quality filters. Which specific metric provides this percentage?
  22. An advertiser needs to enter all creative details and asset names at once to compile creatives in DV360 with a single action. Which specific tool should they use?
  23. A nursery wants to maximize the number of impressions that are actually seen for their annual sale while staying within a $3 target. Which optimization strategy should they select?
  24. A creative designer notices a Rejected status on a display ad. Upon selecting the info icon, they see: Heavy file size. What's the standard limit for display ads to avoid being filtered?
  25. When planning a campaign, a buyer decides to use a pre-curated collection of non-guaranteed inventory from a specific seller. How is the transaction for this collection handled?
  26. A practitioner notices an unexpected drop in conversion volume and needs the platform to automatically surface potential causes and optimization suggestions. Which reporting feature provides these automated, proactive insights?
  27. An agency wants to review the most recent modifications made to an advertiser's brand quality settings. Which specific section of the Brand Controls page provides this log?
  28. A retailer is launching a seasonal sale in three days and needs to secure inventory from a specific publisher quickly without a long negotiation period. Which non-guaranteed deal type should they secure?
  29. A media buyer is participating in a bidding environment where the clearing price is determined exactly by the highest submitted offer. How does this specific dynamic influence the buyer's optimal bidding strategy?
  30. In DV360 reporting, if no specific attribution model is manually selected for a data set, which model is used as the default?
  31. A culinary school is negotiating for high-visibility inventory on a local newspaper's homepage. They require a fixed price but want the flexibility to decline the impressions if a better opportunity arises. Which transaction type supports this non-binding agreement?
  32. A media planner is launching a brand campaign and requires a committed volume reservation within a specific, curated list of premium digital radio stations. Which inventory source allows the publisher to reserve this capacity at a pre-negotiated rate?
  33. A line item has stopped spending. The Troubleshooter shows a high number of losses due to: Auction lost (Internal). What does this signal?
  34. While building a media strategy, a planner needs to calculate a deduplicated estimate of the total number of individuals who will see their ads across digital and linear television. Which tool within the workspace provides this calculation?
  35. A practitioner needs to manage overarching frequency caps and default targeting across a group of related insertion orders. At which level should they apply these settings?
  36. An advertiser wants to reserve premium inventory on a major streaming service with a fixed CPM and assured impressions. Which one of the following assures the publisher can't reallocate the placement to another buyer?
  37. An advertiser wants to maximize the total number of successful transactions while making sure they don't exceed a specific cost-per-acquisition (CPA) threshold. Which automated behavior does the algorithm prioritize under this specific bidding strategy?
  38. An advertiser is participating in a bidding environment where a publisher has established a floor price and restricted the auction to a select group of invited participants. Which transaction type are they using?
  39. An advertiser is developing a customized credit model that only attributes post-exposure conversions to impressions that were statistically confirmed as visible to the user. Which technology activates this specific filter?
  40. An agency is organizing its global structure and needs to define a unique entity for each of its brands. This designation in the hierarchy will host its own set of creatives and dedicated tracking pixels. Which designation represents this individual brand?
  41. A lead practitioner requires a centralized environment to audit suitability coverage and monitor for pre-bid invalid traffic across all active media. Which specific management interface provides these quality-assurance metrics?
  42. An advertiser wants to maximize business outcomes by allowing the system to find relevant consumers beyond their selected audience segments. Which AI-powered feature should they use?
  43. A retailer is planning a seasonal promotion and needs to secure a specific number of impressions on a publisher's homepage during a holiday weekend. Which transaction model makes sure the advertiser has a committed volume of inventory at a locked-in price?
  44. An advertiser is setting up a Programmatic Guaranteed deal and needs to include additional fees for using a third-party verification service. Where should these be added?
  45. A designer needs to build and preview a customized, multi-asset creative within a real-time, visual workspace. Which feature provides this drag-and-drop environment for managing creative components?
  46. A media buyer wants to evaluate performance and set up automatic rotation for three different video creatives assigned to one line item. Which setting should they use?
  47. An advertiser wants to future-proof their measurement and gain click-through conversion data for opted-in users. Which tagging implementation is required for enhanced attribution?
  48. A media planner needs to quickly find a single, unified table that summarizes all campaign components across both reservations and programmatic media. Which interface feature provides this?
  49. An advertiser is concerned about privacy regulations in the European Economic Area (EEA) and needs a tool that communicates user consumer choices to Google tags. Which solution should they implement?
  50. A practitioner wants to create a visualization of performance data without exporting files to external software. Which tool allows them to drag and drop dimensions to pivot data in real time?
  51. Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files.You find an error. What setting could be causing it?
  52. Your national pet-care retail customer wants to attach their consumers' behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
  53. Your client is a sports retailer who's launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
  54. Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
  55. If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?
  56. In what Display & Video 360 scenario does it make sense to use inventory packages?
  57. What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
  58. You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your Display & Video 360 account settings should you set this up?
  59. How can you perform a bulk creatives upload in Display & Video 360?
  60. While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
  61. Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?
  62. You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
  63. Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
  64. You're working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
  65. You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You're the highest bidder at $10. What will you pay for the impressions?
  66. You're working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
  67. You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
  68. In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
  69. Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?
  70. You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What's the first thing you should do within the Deal Troubleshooter?
  71. Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?
  72. You're entering a second-price auction for sports inventory. You're the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
  73. A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?
  74. Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
  75. Your colleague created a line item in Display & Video 360 for their client's mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
  76. Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
  77. Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
  78. Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
  79. You work with a clothing brand that's launching a new parka collection. You want to see which winter sports publishers have space on their websites that's available for purchase. What Display & Video 360 module should you use to find that information?
  80. What would you use the Intelligence Panel for in Display & Video 360?
  81. You work for a sports apparel company that's launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don't want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
  82. Your colleague wants to check the Brand Lift Study (BLS) on his client's new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn't find any significant results for the deal. What could be the reason?
  83. Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What's the highest level within the Display & Video 360 account settings hierarchy that you should choose?
  84. Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher's site. Within Display & Video 360, what deal type should you use?
  85. Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
  86. You're reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
  87. What's the definition of Display & Video 360 as a product?
  88. You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
  89. You're planning a future campaign for a new TV show focused on adults between 18-34 years old. You'd like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
  90. For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
  91. You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What's the first step you should take?
  92. An advertiser participates in a private auction. What happens if their bid isn't the highest?
  93. Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
  94. What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
  95. You're working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
  96. What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
  97. Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
  98. What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?
  99. Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they're appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?
  100. Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren't performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?

 

 

 

 

Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

By

Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?

  • Digital content labels, sensitive categories, and invalid traffic
  • Digital content labels, sensitive categories, and general categories
  • Digital content labels, sensitive categories, and advertising review
  • Digital content labels, advertising verification, and invalid traffic

 

Explanation: For the organic wellness brand launching an allergen-free detergent in their connected TV (CTV) campaign, the appropriate Display & Video 360 tools to ensure brand protection include Digital content labels, sensitive categories, and invalid traffic. Digital content labels allow advertisers to specify the type of content they want to associate with, ensuring alignment with their brand values. Sensitive categories help filter out content that might be inappropriate or not align with the brand’s image. Additionally, monitoring and preventing invalid traffic contribute to maintaining the brand’s integrity by ensuring ads are viewed by genuine and relevant audiences. This combination of tools enables the organic wellness brand to curate a brand-safe environment and uphold their values in the CTV campaign.

Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?

By

Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?

  • Via representatives from Display & Video 360
  • Via advertisers
  • Via publishers
  • Via both advertisers and publishers

 

Explanation: Via advertisers is the correct approach for a global over-the-counter body-care brand to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. Deal sync allows advertisers to negotiate and manage Programmatic Guaranteed deals seamlessly across multiple exchanges within Display & Video 360. Advertisers have direct control over the negotiation process, enabling them to collaborate with various exchanges to secure premium inventory and optimize their advertising campaigns. This direct engagement empowers advertisers to align deal terms, negotiate pricing, and efficiently manage Programmatic Guaranteed deals, ensuring effective and targeted advertising for the global body-care brand across integrated exchanges.

 

You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you’re running for your client. Within Display & Video 360, what audience types can you use?

By

You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you’re running for your client. Within Display & Video 360, what audience types can you use?

  • Open Auction
  • Private Auction deals
  • Private deals
  • Programmatic Guaranteed

 

Explanation: Within Display & Video 360, for the YouTube connected TV (CTV) campaign aiming to reach specific audiences, the appropriate audience types to utilize are Private deals and Programmatic Guaranteed. Private deals allow advertisers to negotiate and secure deals directly with specific publishers, ensuring access to premium inventory and tailored targeting options. Programmatic Guaranteed deals, on the other hand, provide a guaranteed volume of impressions at a fixed price, enabling advertisers to reach their desired audiences with certainty. Both audience types offer control and customization, allowing advertisers to target specific audiences effectively in the context of a YouTube connected TV campaign within Display & Video 360.

 

A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?

By

A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?

  • They should use demographic targeting.
  • They should use viewability targeting.
  • They should use device targeting.
  • They should use optimized targeting.

 

To ensure optimal performance in advertising the new line of snowboards using Google Audiences in Display & Video 360, the client should leverage optimized targeting. This approach allows the system to automatically adjust targeting parameters based on historical performance data, ensuring that the ads are shown to users who are more likely to engage and convert. By using optimized targeting, the client can benefit from machine learning algorithms that analyze various signals and user behaviors, refining the audience targeting dynamically. This flexibility ensures that the campaign reaches the right audience for the new snowboards without imposing strict limitations, optimizing performance and maximizing the effectiveness of the advertising efforts in Display & Video 360.

 

If your coworker asks what optimized targeting does, how could you explain it?

By

If your coworker asks what optimized targeting does, how could you explain it?

  • Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences.
  • Optimized targeting helps marketers reach, engage, and convert their target audiences across Google’s vast advertising network.
  • Optimized targeting uses your own customer lists, website visitor data, and app user data to target existing customers and reach potential customers.
  • Optimized targeting combines different data sets to create granular audiences with specific needs, preferences, and purchase potential.

 

Explanation:

Optimized targeting is an audience expansion solution that uses Google AI to look beyond manually selected audiences, helping marketers reach, engage, and convert their target audiences across Google’s vast advertising network by leveraging advanced machine learning algorithms to identify and target potential customers who share similar characteristics and behaviors with the initially defined audience segments.

 

You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

By

You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?

  • Maximize conversions
  • Maximize clicks
  • Active view
  • Custom bidding

 

Explanation:

When working on a Display & Video 360 campaign and aiming to optimize based on a single conversion type, the recommended
strategy is to use “Maximize conversions.” This bidding strategy leverages machine learning to automatically adjust bids for each
impression in real-time, with the goal of getting as many conversions as possible within the specified budget. By focusing on
maximizing conversions, the algorithm considers various factors, including historical performance data and contextual signals, to
bid more aggressively on impressions likely to result in the desired conversion. This approach enhances campaign efficiency and
helps advertisers achieve their specific conversion objectives by dynamically adjusting bidding for optimal results.