You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
- $5.00
- $10.00
- $9.99
- $10.01
Display & Video 360 Certification Exam Answers - Google Marketing Platform
Display & Video 360 Certification Exam Answers - Google Marketing Platform
- You will have 50 minutes to complete 50 multiple choice questions.
- 148 possible questions
- You will need a score of 80% or higher to pass
Questions:
- Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. What Display & Video 360 ad format should you use?
- Display & Video 360’s Intelligence Panel would be useful for which use case?
- You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week and notice that it under-delivered. What should you do first to learn why that happened?
- You want to check your client’s Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and learn that the deal didn’t receive any significant results. What could be causing this issue?
- If your coworker asks what optimized targeting does, how could you explain it?
- You’re working on a Display & Video 360 bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the top transaction return on ad spend. What strategy should you use?
- A client is launching a new line of snowboards. They want to advertise them using Google Audiences, but they don’t want the targeting to restrict performance. Within Display & Video 360, what should your client use to reach the right audience?
- You’re working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their websites. Where can you find these publishers?
- You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. What Display & Video 360 ad format should you use?
- In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don’t want their audience seeing the ad more than twice a month. How should you set up frequency management?
- A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
- Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher’s site. What deal type should they use?
- You’re working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?
- Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they’re appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?
- Your real estate client just launched an ad campaign, and they’re eager to quickly check impression levels. What Display & Video 360 report type will let them see the data right away?
- You’re setting up a non-YouTube connected TV (CTV) campaign and want to make sure you’re doing it correctly. To make the campaign run properly, you need to modify a particular Display & Video 360 campaign setting. What should you do?
- Which users would benefit from using Display & Video 360?
- Your new colleague is trying to learn more about the options for customizing attribution models in Display & Video 360. How would you accurately summarize those options?
- You’re working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?
- Your national pet-care retail customer wants to attach their consumers’ behavior with their annual business goal of 20% revenue increase. What should they set up within Display & Video 360 to get that information?
- What Display & Video 360 ad format requires a publisher to configure the ad creative to reflect the look and feel of their site?
- You plan to use structured data files (SDFs) to update details of a large campaign you’re working on. You try to upload everything into Display & Video 360 but get an error. What setting is likely causing that error?
- When it comes to mobile in-app and mobile web inventory in Display & Video 360, what statement is true?
- The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360. What first step do you take in the Deal Troubleshooter to figure out the issue?
- You’re planning a future campaign for a new TV show focused on adults between 18-34 years old. You’d like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?
- Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren’t performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
- If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be configured in your Display & Video 360 account settings?
- What creative dimensions are frequently available for mobile in-app inventory in Display & Video 360?
- Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
- You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?
- You need to reach several specific audiences for the YouTube connected TV (CTV) campaign you’re running for your client. Within Display & Video 360, what audience types can you use?
- Within Display & Video 360, when would you use data-driven creatives with dynamic rules?
- You’re preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has currently received?
- To perform a bulk creatives upload in Display & Video 360, what should you do?
- What happens if an advertiser’s bid isn’t the highest in a private auction?
- Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What’s the highest level within the Display & Video 360 account settings hierarchy that you should choose?
- Your colleague created a line item in Display & Video 360 for their client’s mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why could this be happening?
- You’re bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?
- Your customer, a global over-the-counter body-care brand, wants to launch Display & Video 360 deal negotiations for exchanges integrated with deal sync. How should they do that?
- What statement describes the difference between blocklists and sensitive categories in Display & Video 360?
- The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They asked you to help figure out what could be causing the problem. Within Display & Video 360, what could be the issue?
- While analyzing your connected TV (CTV) campaign within Display & Video 360, you want to find the total number of engaged users. What report should you use?
- You have the winning bid at a second-price auction for inventory in Display & Video 360, at $12. The second-highest bidder bids $8. How much will you pay for these impressions?
- A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
- Within Display & Video 360, what’s a good use case for inventory packages?
- You’re working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?
- You’re working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. What type of Display & Video 360 measurement should you review?
- To optimize your Display & Video 360 campaign’s bids based on a single conversion type, what bidding strategy should you select?
- Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?
- For a connected TV (CTV) campaign within Display & Video 360, what report shows the total number of engaged users?
- A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren’t optimal near launch day. What Display & Video 360 deal types will meet their requirements?
- You’re the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
- In preparing for the launch of a new jewelry line, you need to find a relevant publisher with space on their website for your ad. Where in Display & Video 360 can you discover what you need?
- How can you perform a bulk creatives upload in Display & Video 360?
- You’re new to the concept of customizing attribution models in Display & Video 360 and are just learning how the available options work. What statement accurately defines your options?
- Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
- A national bridal chain created a specific audience within Display & Video 360. It’ll be used in a campaign customized for wedding planners, and they don’t want their audience seeing the ad more than twice a month. Where would you tell them to set up frequency management?
- You’re reviewing impressions for a Programmatic Guaranteed deal in Display & Video 360 that you launched last week, and you notice that it under-delivered. What should you do first to determine why that happened?
- What Display & Video 360 tools can help protect your brand within a connected TV (CTV) campaign?
- Your company’s sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you realize that two of your deals passed on 10,000 bid requests. What impact could this have on your campaign?
- Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they’re getting an error message when they upload everything to Display & Video 360. What did your colleague probably do wrong to trigger this error?
- In which Display & Video 360 scenario should a marketer use inventory packages?
- As a marketer, you need to set up universal brand controls in Display & Video 360 to make sure everything aligns with your company’s brand guidelines. Within the account hierarchy, what’s the highest level you’d choose?
- Who should begin the deal negotiation for exchanges integrated with deal sync in Display & Video 360?
- Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
- Your colleague is preparing an upcoming campaign for a new novel targeting adults between 18 to 64 years old. They’d like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. What feature should your colleague use to get these metrics?
- You work for a music production company and are creating a new audio ad campaign for an album release. You’re having an issue with the campaign and need to identify the cause. Within Display & Video 360, what could the potential issue be?
- You’re preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need a tool with templates that allow direct upload of creatives to Display & Video 360. What Google tools meet this requirement?
- To promote an upcoming product launch, a marketer creates multiple native video ads. What Display & Video 360 line item should be used?
- A marketing exec is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Within Display & Video 360, what report should they run?
- A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing by using their personal tablet. What type of Display & Video 360 measurement should you use to access that information?
- If an advertiser participates in a private auction and their bid isn’t the highest, what happens?
- In what Display & Video 360 situation would you use data-driven creatives with dynamic rules?
- Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. What Display & Video 360 module would you use to gather that information?
- At what level in the account settings of Display & Video 360 can you manage frequency across multiple publishers within Programmatic Guaranteed deals?
- What would you use the Intelligence Panel for in Display & Video 360?
- Your client, an accessories retailer, would like to attach their consumers’ behavior to their annual business goal of 20% revenue increase. Within Display & Video 360, what should they set up to get that info?
- Your client is a sports retailer who’s launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?
- You created a line item in a Display & Video 360 mobile web campaign that accidentally targets mobile in-app. You remove that mobile in-app targeting at the insertion order level, yet the campaign in continuing to target mobile-in app. What’s the issue here?
- What Display & Video 360 format requires that publishers set up their ad creative to reflect their site’s look and feel?
- You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. What Display & Video 360 ad format would make sure your ad creative for each country is viewed correctly?
- You want to change the end date for multiple line items within your Display & Video 360 campaign and plan to use structured data files (SDFs) for bulk editing. What’s the first step you should take?
- You just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360, you realize that no impressions ran and no spend was reported. What’s the first thing you should do within the Deal Troubleshooter?
- What first step should you take to change the end date for multiple line items while using structured data files (SDFs) to make bulk edits in Display & Video 360?
- Your customer wants to use optimized targeting during their specialty tea launch campaign next quarter. What option describes what optimized targeting does?
- You’re training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can’t remember which one it is. What should they do so the campaign can work?
- Several native video ads will be used to advertise a new summer fragrance. What line item type in Display & Video 360 should be created for this campaign?
- Your company is opening a new restaurant next month and creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Within Display & Video 360, what video creative optimization type should you use to achieve that goal?
- While working with your jewelry designer client, you learn that they created a line item in their Display & Video 360 web campaign that accidentally targeted mobile in-app. After removing that mobile in-app targeting at the insertion level, the campaign is still targeting mobile in-app. Why could that be?
- Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher’s site. What Display & Video 360 deal type fits their requirement?
- A company is launching a campaign for a new gaming computer that aims to reach teens and young adults between 13 to 26 years old. They’d like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see those metrics. What feature should they use?
- What type of Display & Video 360 ad format requires publishers to configure the creative to reflect the look and feel of their site?
- You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type. What strategy should you use?
- To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?
- You’re setting up a Connected TV (CTV) campaign and are concerned about security. What Display & Video 360 tools can help you protect your brand?
- A marketer wants to advertise a new spa package via Google Audiences, and they don’t want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?
- Your colleague wants to check the Brand Lift Study (BLS) on his client’s new audio ad Programmatic Guaranteed deal. When he runs a BLS in Display & Video 360, he doesn’t find any significant results for the deal. What could be the reason?
- What statement correctly describes the difference between Display & Video 360 blocklists and sensitive categories?
- Within Display & Video 360, what audience types can you use for a YouTube connected TV (CTV) campaign if you want to reach specific audiences?
- You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
- Your client has very specific brand guidelines, so you need to help them set up universal brand controls across all products. Within the Display & Video 360 account settings hierarchy, what’s the highest level you should use?
- Your marketing client wants to know who’s responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell
- While working with your client, a pet food retailer, you learn they just launched a new brand of dog food and have an accompanying ad for a specific organic formula. To make sure the ad is shown only to customers who wish to purchase that type of organic dog food, what type of Display & Video 360 audience should you use?
- You work with a clothing brand that’s launching a new parka collection. You want to see which winter sports publishers have space on their websites that’s available for purchase. What Display & Video 360 module should you use to find that information?
- During an analysis of your connected TV (CTV) campaign in Display & Video 360, you want to learn the total number of engaged users. What report do you use?
- Your client, a gourmet pet-food distributor, is interested in setting up optimized targeting for their launch campaign next month, but first they want to know what optimized targeting does. How would you define it for them?
- You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Within Display & Video 360, what Floodlight tag should you use?
- You’re a marketer who recently launched a new campaign, and you’re curious about how many mobile views your ad has received to date. What Display & Video 360 module will provide the information you need?
- You work for a clothing retailer and want to optimize their Display & Video 360 campaign for customers who spend the most money and have the top transaction return on ad spend. What bidding strategy should you use?
- Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audiences should you use to make sure the ad is shown to people looking to purchase this type of bike?
- You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You’re the highest bidder at $10. What will you pay for the impressions?
- Which statement about Display & Video 360 mobile in-app and mobile web inventory is accurate?
- Your company is launching a new meditation app. They want to work directly with a specific media outlet and get a fixed number of impressions within the wellness section of the publisher’s site. Within Display & Video 360, what deal type should you use?
- In what Display & Video 360 scenario does it make sense to use inventory packages?
- A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don’t want this audience seeing the ad more than twice a month. Where should they set up frequency management?
- How should you tell an advertiser to do a bulk creatives upload in Display & Video 360?
- In Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
- You’re entering a second-price auction for sports inventory. You’re the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?
- Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Within Display & Video 360, which of the following could cause this issue?
- For non-guaranteed deals in Display & Video 360, when is it recommended to bid 20% higher than the floor price?
- You work for a sports apparel company that’s launching a new sneaker collection. You want to advertise it to users leveraging Google Audiences but don’t want your targeting to restrict your performance. What should you implement within Display & Video 360 to make sure you reach the correct audience?
- A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?
- Your company is running an activewear marketing strategy that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You notice in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?
- Your company is launching several new video game modules with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve that goal, what type of Display & Video 360 creative optimization would you use?
- For campaigns in Display & Video 360, what creative dimensions are frequently available for mobile in-app inventory?
- Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?
- While working on a new Display & Video 360 campaign, you decide to optimize bids based on a single conversion type. What bidding strategy do you use?
- If you want to quickly check impression levels for a campaign in Display & Video 360, what type of report should you create?
- An international restaurant chain wants to use engaging creative formats for their new promotional campaign. You need to apply a Google tool that has templates that allow direct upload of creatives to Display & Video 360. What tools should you use?
- When working on a non-guaranteed deal in Display & Video 360, in what situation would you recommend bidding 20% higher than the floor price?
- How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?
- What does Display & Video 360 allow its users to do?
- Your client wants to use a Floodlight tag in Display & Video 360 to report the number of people who visit their site after clicking on one of their ads. What tag should be used?
- You’re working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?
- Your video game customer is running a YouTube connected TV (CTV) campaign and wants to know what audience types to use in Display & Video 360 to reach specific audiences. What should you tell them?
- What statement accurately summarizes the options you have for customizing your attribution models in Display & Video 360?
- Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?
- What’s the definition of Display & Video 360 as a product?
- Within Display & Video 360, what distinguishes blocklists from sensitive categories?
- A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
- Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360, you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out the problem. What’s the first step you should take?
- A soft drink company is rolling out several new flavors for the holidays, and they created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two that aren’t performing as well. They also want to use creative optimization in Display & Video 360 but aren’t sure what type will work for them. What should you recommend?
- Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?
- An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They’d like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?
- Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) to make changes. Before uploading everything to Display and Video 360, they ask you to double-check the files. You find an error. What setting could be causin
- Your colleague is working on their first non-YouTube connected TV (CTV) campaign targeting top premium publishers, and they want to set it up the right way. What Display & Video 360 campaign setting should your colleague modify to help the campaign run properly?
- A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?
- For what purpose would you use data-driven creatives with dynamic rules in Display & Video 360?
Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?
Last week, your company launched a Programmatic Guaranteed deal in Display & Video 360 for a specialty foods business. You notice while reviewing impressions that the deal under-delivered. What’s the first step to figuring out what happened?
- Use the deal troubleshooter.
- Review the campaign-level targeting.
- Contact the publisher.
- See if the line item has multiple targeting assigned.
The correct option is Use the Deal Troubleshooter. In the context of the Google Display and Video 360 certification, when facing an
under-delivery issue with a Programmatic Guaranteed deal, the recommended first step is to utilize the Deal Troubleshooter. This
tool helps identify and address common problems that may lead to under-delivery, allowing for a systematic approach to resolving
the issue. By using the Deal Troubleshooter, you can efficiently analyze and troubleshoot the Programmatic Guaranteed deal,
ensuring a more targeted and effective resolution to the under-delivery problem. This aligns with best practices in troubleshooting
Programmatic Guaranteed deals within Display & Video 360.
Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?
Your client developed new audio ads for their department store, and you recently launched a Programmatic Guaranteed deal to support those ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360 and didn’t see any significant results. Why could that be?
- Brand Lift measurement isn’t supported by Display & Video 360.
- Programmatic Guaranteed deals can’t measure Brand Lift.
- The report won’t appear for several days in Display and Video 360.
- Audio ads can’t measure Brand Lift.
The correct option is Programmatic Guaranteed deals can’t measure Brand Lift. In the context of the Google Display and Video 360
certification, the lack of significant results in the Brand Lift Study for the newly developed audio ads in a Programmatic Guaranteed
deal could be attributed to the fact that Programmatic Guaranteed deals, as of the certification context, do not support Brand Lift
measurement. Brand Lift Studies are typically associated with measuring the impact of ad campaigns on user perceptions and
brand awareness. Since Programmatic Guaranteed deals focus more on securing guaranteed impressions with specific targeting
and delivery parameters, they may not provide the necessary features for measuring Brand Lift. This explanation aligns with the
limitations of certain deal types in Display & Video 360 regarding specific measurement capabilities.
Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
Within Display & Video 360, what statement about mobile in-app and mobile web inventory is correct?
Marketplace has premium inventory for both mobile web and mobile in-app inventory.
App-ads.txt protects publishers and advertisers from fabricated mobile in-app and mobile web inventory.
Creative dimensions work for mobile web and mobile in-app inventory together.
App collections are available for both mobile web and mobile in-app inventory.
Which statement about mobile in-app and mobile web inventory is correct?
- There are no creative dimensions that work for both mobile web and mobile in-app inventory.
- app-ads.txt is used to protect publishers and advertisers from both misrepresented mobile in-app and mobile web inventory.
- You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.
- App collections are available for both mobile web and mobile in-app inventory.
Explanation:
The statement accurately highlights that utilizing Marketplace in Display & Video 360 can assist in identifying premium inventory for
both mobile web and mobile in-app environments. Marketplace is a feature that provides a platform for advertisers and publishers to
connect, making it easier for advertisers to discover and access high-quality inventory across various formats and platforms. This
includes both mobile web and mobile in-app inventory, allowing advertisers to find valuable opportunities to showcase their ads in
relevant and premium environments, enhancing the effectiveness of their campaigns.
Marketplace within Display & Video 360 streamlines the discovery and procurement process for premium digital advertising spaces, including mobile-specific inventory. It empowers advertisers with tools to search, sort, and filter through a wealth of publisher offerings, aligning ad placements with campaign goals. Additionally, Marketplace provides a negotiation platform for both guaranteed and flexible deal types, accommodating a range of strategic approaches to mobile web and in-app advertising campaigns.
Chapter 25: Get Started with Ads in Mobile App Inventory
Read more here: https://support.google.com/displayvideo/answer/6224754
A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
A national car dealer is willing to pay extra to advertise their end-of-year sale on some national radio stations’ homepages. They also want the option to stop the deal at their discretion. What type of Display & Video 360 deal should they have?
- Open Auction Deal or Programmatic Guaranteed Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Open Auction Deal or Private Auction Deal
- Private Auction Deal or Preferred Deal
For the national car dealer looking to promote their end-of-year sale on specific national radio stations’ homepages while retaining
the flexibility to pause the deal at their discretion, the suitable types of Display & Video 360 deals are Private Auction deal or
Preferred deal. These deal types offer the desired control and targeting for the car dealer. A Private Auction deal allows the dealer
to negotiate directly with selected publishers, ensuring access to premium inventory on the specified radio stations’ homepages.
Simultaneously, a Preferred deal provides a level of flexibility, allowing the dealer to prioritize certain inventory without committing to
a fixed volume, and they can pause the deal as needed, aligning with their requirement for discretionary control over the advertising
agreement.
A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?
A department store wants to enhance their Display & Video 360 campaign for shoppers who spend the most money and have the top transaction return on ad spend. What bidding strategy should they use?
- Custom bidding
- Maximize conversions
- Maximize clicks
- Active view
The correct option is Custom bidding. In the context of the Google Display and Video 360 certification, when a department store
aims to enhance its campaign for high-value shoppers with the top transaction return on ad spend, the recommended bidding
strategy is Custom bidding. Custom bidding allows advertisers to set unique bid adjustments for different audience segments,
enabling them to prioritize and allocate higher bids to audiences that are more likely to generate valuable transactions. By
leveraging Custom bidding, the department store can tailor its bidding strategy to align with the specific goals of maximizing spend
from high-value shoppers and optimizing the return on ad spend for the campaign. This aligns with best practices for implementing
strategic bidding approaches in Display & Video 360