Campaign Manager 360 Certification Exam Answers

You’ve been running a campaign for your client across several platforms that include desktop web, mobile web, and mobile app. Upon reviewing their campaign, you observe that mobile-specific metrics aren’t showing. What might be the reason for such an error?

• The campaign only had “mobile app installs” as a platform filter.
• The campaign only had “mobile app” as a platform filter.
• “Mobile website” was not included in the campaign.
• Mobile reporting dimensions weren’t included in Report Builder.

Explanation:

Mobile reporting dimensions weren’t included in Report Builder is the reason for the error because if these dimensions are not added to the report, the mobile-specific metrics will not be displayed, regardless of whether the campaign ran on mobile platforms. Report Builder requires explicit selection of the relevant dimensions to capture and analyze data correctly; without including mobile reporting dimensions, the campaign’s performance metrics related to mobile users will be omitted. This oversight would lead to an incomplete view of the campaign’s effectiveness across mobile web and mobile app platforms.

A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on.Which report should they look at?

• They should look at the standard report with same-device conversions dimension.
• They should look at the standard report with platform type dimension.
• They should look at the standard report with environment type dimension.
• They should look at the standard report with cross-device conversion dimension.

or

A national motorcycle manufacturer has run a campaign across all devices, such as desktop, mobile phones, and tablets. They want to understand which devices their ads have appeared on. Which report should they look at?

• They should look at the Cross-device conversions report.
• They should look at the Same-device conversions report.
• They should look at the Platform Type Report.
• They should look at the Environment Type Report.

Explanation:

To understand which devices their ads have appeared on in a campaign that ran across desktop, mobile phones, and tablets, the national motorcycle manufacturer should look at the standard report with platform type dimension. The platform type dimension categorizes traffic and performance data based on the device types where ads were served, such as desktop computers, mobile phones, and tablets. This report will provide insights into the distribution of impressions, clicks, and other engagement metrics across different device categories. It helps the manufacturer to analyze how their ads are performing on each device type individually, allowing them to optimize future campaigns based on device-specific performance data. Looking at the platform type dimension ensures they get a clear understanding of the reach and effectiveness of their advertising efforts across various devices, thereby informing strategic decisions to maximize ROI and enhance overall campaign performance. Therefore, selecting the standard report with platform type dimension is the correct approach for the national motorcycle manufacturer to gain insights into the device distribution of their ad placements.

A computer repair shop has decided to focus their outreach efforts and develop a desktop ad campaign. Which ad placement option would they include in their campaign?

• Desktop ads for computer building and repair
• Mobile discussion website for a PC-owning community
• Audio ads on a technology news-streaming app for mobile
• Tablet app for tips and tricks for PC ownership

Explanation:

For a computer repair shop focusing on desktop ad campaigns, the correct ad placement option to include in their campaign is ‘Desktop ads for computer building and repair.’ This option directly aligns with the shop’s target audience and advertising objectives by ensuring that their ads are displayed specifically on desktop devices, where users are likely to engage with content related to computer building and repair services. Targeting desktop ads allows the shop to reach potential customers who are actively using desktop computers, potentially seeking solutions or services related to computer repair or building. This strategic placement ensures relevance and maximizes the effectiveness of their advertising spend by reaching users in the context most relevant to their needs. In contrast, the other options—tablet app for tips and tricks, mobile discussion website, and audio ads on a news-streaming app—are less directly aligned with the shop’s focus on desktop-oriented services, potentially reaching audiences with different needs or preferences. Therefore, selecting desktop ads for computer building and repair is the correct choice as it effectively targets the shop’s desired audience and supports their campaign goals within a context relevant to their service offerings.

At an advertising agency, you add several clients to your portfolio but they’re across different categories. What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy and simple?

• You should create several networks, with one for each of the clients.
• You should create an agency account with multiple advertisers within the account.
• You should create multiple campaigns for each account you work with within the agency.
• You should create multiple campaigns, with one for each client.

or

At an advertising agency, you add several clients to your portfolio but they’re across different categories.What’s the correct way to structure the Campaign Manager 360 instances to make sure transferability is easy?

• You should create several networks, with one for each of the clients.
• You should create an agency account with multiple advertisers within the account.
• You should create multiple campaigns for each account you work with within the agency.
• You should create multiple campaigns, with one for each client.

Explanation:

You should create an agency account with multiple advertisers within the account because this structure facilitates efficient management and transferability of campaigns across different clients. By using a single agency account that houses multiple advertisers, you can streamline reporting, share resources, and apply best practices across various campaigns without the complexity of navigating multiple accounts. This centralized organization enhances collaboration and allows for easier access to data, ensuring that you can adapt and apply successful strategies to various client categories effectively. This approach ultimately leads to improved efficiency in managing client accounts and enhances the agency’s ability to deliver results.

Your new client’s business has a home decor division and a general contracting division. Since this is the first time you’re working with them, you’ll need to set up their Campaign Manager 360 network so they’re able to separate their divisions while also being able to see a holistic view of their company. What kind of setup will allow for this differentiation?

• Set up two parent advertisers under one Campaign Manager 360 network.
• Set up two separate placements under the parent advertiser.
• Set up separate child advertisers under the parent advertiser.
• Set up separate campaigns under the parent advertiser.

Explanation:

The correct answer is ” correct: trueSet up separate child advertisers under the parent advertiser.” This setup in Campaign Manager 360 allows for the differentiation of divisions within the client’s business while still providing a holistic view of the entire company. By setting up separate child advertisers under a parent advertiser, each division (home decor and general contracting, in this case) can have its own distinct campaigns, creatives, targeting strategies, and budget allocations. This structure not only helps in organizing and managing campaigns specific to each division but also enables comprehensive reporting and performance analysis at both the divisional and overall company levels. The parent advertiser acts as an umbrella entity that provides a consolidated view of all advertising activities across both divisions, allowing for centralized oversight and strategic decision-making. This approach ensures that the client can effectively monitor and optimize the performance of each division’s advertising efforts independently while gaining insights into the combined impact of their marketing initiatives through Campaign Manager 360’s integrated reporting capabilities. Thus, setting up separate child advertisers under the parent advertiser is the correct configuration to facilitate divisional differentiation and holistic visibility within Campaign Manager 360 for the new client’s home decor and general contracting divisions.

A marketer is using new creatives to expand an ad campaign for a tea shop.Which set of steps are relevant in the creative-serving process?

• The marketer should use creative rotation rules, creative weight, and creative type.
• The marketer should use creative rotation rules, creative flight dates, and creative scheduling.
• The marketer should use creative rotation rules, creative weight, and creative scheduling.
• The marketer should use creative length, creative weight, and creative scheduling.

or

A marketer is expanding an ad campaign for a tea shop with the help of new creatives. Which set of steps are relevant in the creative-serving process?

• The marketer should use creative rotation rules, creative weight, and creative type.
• The marketer should use creative rotation rules, creative flight dates, and creative scheduling.
• The marketer should use creative rotation rules, creative weight, and creative scheduling.
• The marketer should use creative length, creative weight, and creative scheduling.

Explanation:

When expanding an ad campaign for a tea shop with new creatives, the relevant steps in the creative-serving process include creative rotation rules, creative weight, and creative scheduling. Creative rotation rules determine how often different creatives are shown to users, helping to prevent ad fatigue and ensuring varied exposure. Creative weight allows the marketer to allocate impressions or display frequency among different creatives based on their importance or performance goals. Creative scheduling involves setting specific times or dates for when creatives should be displayed, optimizing visibility during peak engagement periods or relevant times for the tea shop’s target audience. These steps collectively ensure effective management and optimization of the ad campaign’s creatives, maximizing their impact and relevance to potential customers. Thus, selecting creative rotation rules, creative weight, and creative scheduling aligns with best practices in campaign management, aiming to enhance engagement and drive results for the tea shop’s advertising efforts.