A video campaign report shows 5,000 video plays but only 500 video midpoints. What optimization action does this specific data discrepancy suggest?
- Move all budget to mid-roll slots to make sure users see the halfway mark.
- Turn off companion banners to reduce the load time of the primary video asset.
- Refresh the video creative to better retain user interest in the first half of the ad.
- Re-test the VAST tags in the Video Suite Inspector to fix firing errors.
Explanation
Video plays count video starts, while Video midpoints count impressions that reached 50% playback. A large gap between these metrics shows that many users started the ad but did not stay through the first half. In Campaign Manager 360, playback milestone metrics are used to diagnose viewer drop-off within the video experience. The data supports improving the video creative’s early retention rather than changing unrelated delivery components.
Why the other options are incorrect
Mid-roll slots change inventory position but do not directly resolve early creative drop-off.
VAST tag testing is not indicated when video starts and midpoint events are both recording.
Companion banners do not determine whether users continue watching the primary video to 50%.
Source for verification
https://support.google.com/campaignmanager/table/6170532?hl=en