A retailer is running a flash sale ad and a standard branding ad on the same placement. To make sure the flash sale ad gets evaluated and served by the ad server first whenever a user is eligible for both, how should the priority numbers be configured?
- Turn off the priority setting and use creative rotation to force the flash sale asset to 100%.
- Assign the flash sale ad a higher numerical value (e.g., 16) to move it to the top of the queue.
- Set both ads to the same priority number to allow the system to rotate them equally.
- Assign the flash sale ad a lower numerical value (e.g., 1) than the standard branding ad.
Explanation
Priority determines the order in which eligible ads are evaluated for the same placement. In Campaign Manager 360, lower priority numbers are evaluated before higher priority numbers. Giving the flash sale ad a lower number makes it take precedence when both ads are eligible to serve. The branding ad can still serve when the higher-priority ad is not eligible.
Why the other options are incorrect
Creative rotation controls creative selection inside an ad, not the evaluation order between ads.
Higher numerical value lowers serving precedence instead of increasing it.
Same priority number does not give the flash sale ad precedence over the branding ad.
Source for verification
https://support.google.com/campaignmanager/answer/2826012?hl=en