An advertiser wants to measure how many people bought a product after seeing a Facebook ad, even if they never clicked the ad. What must be in place to capture this data?
- A standard click tracker URL used as the main destination link.
- A Search Ads 360 engine account linked to the social media platform’s ads manager.
- An impression tracking pixel (1×1) implemented in the social platform’s tracking field.
- A tracking creative assigned to a standard ad instead of a tracking ad.
Explanation
View-through measurement requires Campaign Manager 360 to record an impression before a later Floodlight conversion occurs. For paid social inventory that is not directly served by Campaign Manager 360, an impression-tracking setup records the ad exposure without requiring a click. That exposure can then be matched to a purchase within the configured conversion window. A click-only setup would exclude users who viewed the ad but never clicked.
Why the other options are incorrect
Search Ads 360 is for search management and does not record paid social impressions for Campaign Manager 360 attribution.
Tracking creative must be used with the correct tracking structure and does not replace impression tracking in the social platform.
Click tracker URL records clicks only and cannot capture view-through activity.
Source for verification
https://support.google.com/campaignmanager/answer/2826133?hl=en
https://support.google.com/campaignmanager/answer/3040965?hl=en