You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line.Which tool within Campaign Manager 360 should you use to meet their request?
- Landing page links
- Targeting links
- Custom links
- Deep links
You’re working with an apparel brand who’s launching a new line of hats. They want to use mobile in-app advertising, but they want to make sure that these ads send their audience to the in-app landing page for the new hat line. Which tool within Campaign Manager 360 should you use to meet their request?
- Landing page links
- Targeting links
- Custom links
- Deep links
Explanation: The correct answer is **Deep links**. When your apparel brand client wants to ensure that their mobile in-app ads direct users to the specific in-app landing page for their new hat line, using Deep links within Campaign Manager 360 is the appropriate tool. Deep links are URLs that are designed to take users directly to specific content within a mobile app, such as a particular product page or promotion. By utilizing Deep links, you can configure your ads in Campaign Manager 360 to link directly to the in-app landing page for the new hat line, ensuring a seamless user experience and maximizing the effectiveness of your advertising campaign. Landing page links typically refer to web pages and may not function correctly within a mobile app environment. Custom links and targeting links are not specific tools within Campaign Manager 360 for this purpose. Therefore, Deep links are the ideal tool to use in this scenario to achieve the client’s objective of directing users from mobile in-app ads to the designated in-app landing page for their new hat line, facilitating engagement and conversion directly within the app environment.