Your client wants to measure users’ ability to see their video. Which metric within Campaign Manager 360 should they use to do this?
- Video full-screen
- Video plays
- Video views
- Video completions
Explanation: The correct answer is ” correct: trueVideo views.” Within Campaign Manager 360, the metric “Video views” specifically measures the number of times users have watched a video ad. This metric is crucial for assessing the visibility and engagement of video content among the target audience. By tracking video views, advertisers can understand how effectively their video ads are capturing attention and delivering the intended message to viewers. This metric counts instances where the video content has been initiated and viewed by users, providing insights into the initial reach and engagement levels of the campaign. Unlike other metrics such as “Video completions,” which measure how many times the video was fully watched, or “Video plays,” which indicate the number of times the video started playing, “Video views” focuses on the initial visibility and exposure of the video ad content. Therefore, for the client who wants to measure users’ ability to see their video ads effectively, “Video views” is the most relevant and appropriate metric within Campaign Manager 360. It allows them to gauge the initial impact and reach of their video content, informing strategic decisions for optimizing video campaigns to enhance visibility, engagement, and overall campaign effectiveness. Thus, selecting “Video views” ensures that the client can accurately track and analyze the visibility and initial engagement of their video ads within the Campaign Manager 360 platform.