Search Ads 360 Certification Exam Answers - Google Marketing Platform

Where can you apply labels within your Search Ads 360 campaign?

• Labels can be applied to ad groups, campaigns, keywords, and ads.
• Labels can be applied to ad groups, campaigns, bid strategies, and ads.
• Labels can be applied to bid strategies, dimensions, campaigns and ads.
• Labels can be applied to bid strategies, campaigns, keywords, and ads.

In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?

• You can create formula columns.
• You can change keywords.
• You can build custom reports.
• You can write automated rules.

If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?

• You’d recommend automated channel groupings.
• You’d recommend custom channel groupings.
• You’d recommend multichannel groupings.
• You’d recommend keyword groupings.

One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?

• Highest price for each route
• Price options for each route
• Lowest price for each route
• Average price for each route

Explanation:

Although your business is in the rental car industry, a similar approach used in the flights industry can be applied. Like airlines creating campaign templates for each route, such as “flights from JFK to LAX,” a rental car provider can structure their campaigns around key travel routes. The advertising needs to be scalable, accommodating new routes and varying demand.

Create geo-targeted campaigns that focus on each origin point, tailoring the keywords to specific destinations. For instance, you might set up a campaign targeting travelers in New York with keywords like “car rentals to LAX.” Incorporating the average price for each route in your ads will help highlight competitive pricing. This approach ensures that your campaigns are not only relevant and targeted but also aligned with your goal of showcasing competitive travel prices in the rental car market.

Read more here: https://support.google.com/sa360/answer/12966436

If you want to run all Search Ads 360 ads at one certain time, how would you set that up in your account?

• You’d use custom dimensions.
• You’d use automated rules.
• You’d use templates.
• You’d use labels.

Explanation:

In Search Ads 360, you can schedule when your ads should be active or paused using the “Ad Scheduling” feature. Ad scheduling allows you to specify the days and times when your ads should run or be paused. Here’s how you can set up ad scheduling in your Search Ads 360 account:

1. Navigate to the Campaign or Ad Group:
   • Log in to your Search Ads 360 account.
   • Go to the Campaigns or Ad Groups tab.
2. Select the Campaign or Ad Group:
   • Choose the specific campaign or ad group for which you want to set up ad scheduling.
3. Go to “Settings”:
   • Click on the “Settings” tab within the selected campaign or ad group.
4. Scroll Down to “Ad Schedule”:
   • Scroll down to the “Ad schedule” section.
5. Click on “+ Ad Schedule”:
   • Click on the “+ Ad schedule” button to add a new schedule.
6. Set Days and Hours:
   • Specify the days of the week and the hours of the day when you want your ads to be active. You can set multiple time slots if needed.
7. Set Bid Adjustments (Optional):
   • Optionally, you can set bid adjustments for specific time slots if you want to increase or decrease bids during certain periods.
8. Save Changes:
   • Save your ad schedule settings.

By setting up ad scheduling, you control when your ads will be eligible to appear in search results. If you want to run all your Search Ads 360 ads at a specific time, you can schedule your ads to be active only during that time period and paused during other times.

Keep in mind that ad scheduling allows you to align your advertising with the times when your target audience is most likely to engage, and it can be a useful strategy for optimizing campaign performance. Additionally, the specific steps and features in Search Ads 360 may evolve over time, so it’s recommended to refer to the latest Search Ads 360 documentation for the most up-to-date information.

To report on search campaigns that aren’t directly supported by Search Ads 360, what kind of account should you create?

• You should create a submanager account.
• You should create an engine track account.
• You should create a manager account.
• You should create a campaign account.

Explanation:

To report on search campaigns that aren’t directly supported by Search Ads 360, you would create a “Tracker” or “Engine Track” account in Search Ads 360. This type of account allows you to manually track and report on campaigns from search engines or sources that are not integrated directly into Search Ads 360.

Here are the general steps to create a Tracker account:

1. Log in to Search Ads 360:
   • Access your Search Ads 360 account.
2. Navigate to Engine Accounts:
   • Go to the “Agency” or “Advertiser” level in the left navigation panel.
3. Click on the “+ New” Button:
   • Select the “+ New” button, then choose “Tracker” or “Engine Track.”
4. Set Up the Tracker Account:
   • Provide the necessary details for the Tracker account, including the account name, time zone, and any other required settings.
5. Configure Tracking Settings:
   • Specify the settings for tracking the performance of the campaigns that aren’t directly supported by Search Ads 360. This may include setting up manual tracking parameters.
6. Save the Tracker Account:
   • Save the settings to create the Tracker account.
7. Manually Input Data:
   • After creating the Tracker account, you can manually input data related to the performance of the non-supported search campaigns. This may involve manually updating metrics such as clicks, impressions, and conversions.
8. Create Reports:
   • Use the Tracker account to create custom reports and analyze the performance of the tracked campaigns. You can leverage the reporting features within Search Ads 360 to generate insights and share information with stakeholders.

By creating a Tracker account, you can centralize reporting and analysis for campaigns that are not natively integrated into Search Ads 360. This allows you to maintain a comprehensive view of your advertising efforts across various search platforms.

Keep in mind that the exact steps and features may evolve over time, so it’s advisable to refer to the latest Search Ads 360 documentation or contact Google Support for the most up-to-date information on creating Tracker accounts.