Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?
- At the ad group level
- At the keywords level
- At the portfolio level
- At the campaign level
Search Ads 360 Certification Exam Answers - Google Marketing Platform
Search Ads 360 Certification Exam Answers
The Search Ads 360 Certification exam covers setting up Search campaigns across multiple search engines; assigning goals, targeting, and bid strategies; troubleshooting issues; measuring the impact; and optimizing campaigns for improved performance.
This exam tests knowledge across a broad range of topics related to automation, attribution, reporting, and conversion measurement. Users completing this exam should have an understanding of the paid search industry and how Search Ads 360 can be leveraged to manage campaigns from one interface.
You will have 75 minutes to complete 50 multiple choice questions of a total of 148 possible.
A score of 80% or higher is required to pass the exam.
Questions:
- Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?
- Within Search Ads 360, what should you set up to learn about customer conversions?
- Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?
- At what level should you evaluate performance for your Search Ads 360 bid strategies?
- You learn from your customer, a hat designer, that they just updated their campaigns to reflect new audience targets for a new line of bowlers and fedoras. Within their Search Ads 360 campaign, how can they keep track of those changes?
- Your agency client asks you to find forecasting to assess incremental opportunities for a target return on ad spend (tROAS) strategy in Search Ads 360. Where should you look?
- Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
- What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?
- Within your Search Ads 360 account, where can you access your reporting, campaigns, and ad groups?
- You have a new client who wants to know what Search Ads 360 does. How would you explain this marketing management tool?
- Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?
- If your client asks what the preferred window of time is for reviewing the performance of their Search Ads 360 campaign, how would you respond?
- How does Google Ads auction-time bidding differ from Search Ads 360 intraday bidding?
- Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?
- While meeting with your fitness apparel client, you learn they want to streamline their advertising efforts and run all their Search Ads 360 ads during morning commutes. How should you set that up in their account?
- If your client asks how to make sure their Search Ads 360 campaigns get automatically updated to reflect the inventory that’s available for purchase, how should you respond?
- To enable Google Ads auction-time bidding in Search Ads 360 (SA360), what data should be shared from SA360 to Google Ads?
- Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
- Your client, an agency, is setting up their Search Ads 360 account. What type of account should they set up first to help them manage all their customer accounts within their main account?
- How many bid strategies can each Search Ads 360 campaign have?
- To obtain data visualization that includes a more complete view of a campaign, what Google product should be used in connection with Search Ads 360?
- How could you segment conversions in Search Ads 360 to determine where sales are coming from, apart from giving full credit to paid search ads?
- What are three key functionalities of Search Ads 360?
- If you want to create labels in Search Ads 360, what option should you select in the navigation menu?
- You want to learn what happens after transactions occur on your site so you can look for cross-sell opportunities and include new products in your next campaign. Within Search Ads 360, what tool should you look at?
- When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?
- Your customer is aiming to not only drive conversions but also track how those conversions drive users to enroll in their weekly newsletter distribution list. When setting up their data-driven attribution model in Search Ads 360, what else should you set up?
- After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?
- One of your clients, a global fitness apparel brand, tells you they’re launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?
- Your accessories-designer client wants to know what type of account they’d create for reporting on search campaigns that aren’t directly supported by Search Ads 360? What account would you suggest?
- To share insights across multiple users and teams within your company, what Search Ads 360 platform would you use?
- What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?
- What two types of custom columns in Search Ads 360 would you use to define and view specific parts of Google Ads data?
- Your customer, a gourmet pet food company, is using custom columns to determine how their new dog food is performing. What specific action in Search Ads 360 does a custom column let them access for any formula?
- You learn from your client, a national airline provider, that they’re using feed data to add structure to their Search Ads 360 templates. Your customer also tells you that competitive flight prices are one of their business goals; they want that highlighted in their campaign. Through feeds, what are their available pricing options?
- Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency–but they can’t see all their campaigns. What’s one reason this might be happening?
- Your athleisure brand customer wants to know what yoga pants drive the most sales. WIthin Search Ads 360, what should they set up in a Floodlight column to get more information about their conversions before the upcoming holiday season?
- If your customer’s main goal is brand exposure, what Search Ads 360 brand strategy would they set up?
- Search Ads 360 can integrate with which of the following Google products?
- While working with a national florist retailer, you learn that they set a target return on ad spend (tROAS) bid strategy in Search Ads 360 then noticed limited consistency plus minimal automation after evaluating the strategy’s outcome. Why might that be?
- Your client is requesting an overview of their Search Ads 360 performance within a customized date range. What should you share with them?
- Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?
- Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
- Within Search Ads 360, where should you look to decide how to allocate your quarterly budget across each product and across each one of your campaigns?
- You’re hoping to maximize conversions at a specific target spend in Search Ads 360. What bidding strategy should you use?
- What tool in Search Ads 360 allows you to plan, budget, manage your spend, and understand your campaign’s success?
- If you realize that Search Ads 360 is defaulting to a basic linear attribution model you previously generated instead of using the data-driven model you set up last week, how might you explain that occurrence?
- Search Ads 360 can be linked to a certain number of Facebook accounts at a time. What’s that number?
- To access the reporting for how your business organization was created in a Search Ads 360 campaign, what should you set up within your account?
- If you set a target return on ad spend (tROAS) bid strategy in Search Ads 360 and discover that there’s limited consistency and minimal automation after evaluating the strategy’s progress, how might you explain what’s happening?
- Within the Performance Center of Search Ads 360, what should you set up if you have a specific amount of money to spend on a campaign and you hope to get a decent return on investment (ROI)?
- If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?
- If you’ve been added as an owner to the custom column of Search Ads 360, across what account levels can you access and manage those columns?
- You learn from your retail client that they want to define and view specific parts of their Google Ads data using custom columns. What are two types of custom columns they should use in Search Ads 360?
- While working with your athleisure client, you learn that they want to know what yoga pants are driving the most sales. What would you set up in the Floodlight column of Search Ads 360 to obtain more info about their conversions before the start of the holiday shopping season?
- While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?
- You’re reviewing your campaign, and you want to see an overview of its performance within a customized date range. Where in Search Ads 360 would you look?
- While chatting with your baby-food producer client, you learn they want to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What Search Ads 360 tool would you use to help them achieve that goal?
- If your business goal is to learn how long it takes users to purchase your product after selecting your ad, what metric should you follow in Search Ads 360?
- You want to create automated rules in Search Ads 360 for all the campaigns that are linked to your agency, but you’re unable to see all those c ampaigns. What’s one reason why that could be happening?
- You’re working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?
- Your bridal design client wants to know how many bid strategies their Search Ads 360 campaign can have. What number do you tell them?
- You’re working with a well-known manufacturer of athletic apparel. They produce many types of sneakers for various sports, and they want to understand how customers convert on those various items. Within your client’s Search Ads 360 account, what should you set up?
- Your customer sells multiple sneaker styles depending on the season. They recently updated their campaigns to reflect new audience targets for their new basketball sneaker campaign. What can they use within their Search Ads 360 campaign to keep track of those changes?
- Your agency client wants to access their reporting, campaigns, and ad groups within their Search Ads 360 account. Where should they go to find that information?
- While working with your client who designs trendy fanny packs and travel accessories, you learn they want to evaluate performance for their Search Ads 360 bid strategies. At what level should you tell them to do that?
- Search Ads 360 is a marketing management tool that lets you accomplish which of the following tasks?
- To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?
- Google Ads auction-time bidding is different from Search Ads 360 intraday bidding in which of the following ways?
- Search Ads 360 provides which of the following three key functionalities?
- You want to plan, budget, manage your spend, and understand your campaign’s success in Search Ads 360. What tool would you use?
- Your client, a world-renowned jewelry designer, set up custom columns in Search Ads 360 to review their performance for the previous month. When they go back to consider their specific bid strategy performance, they get an error. What could be the reason for this?
- What type of account should you set up first in Search Ads 360 so you can manage all your customer accounts within the main account?
- Your customer, a local clothing store, is wondering where else their sales are coming from besides giving full credit to the paid search ads. What’s another way they can segment conversions within Search Ads 360?
- What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
- Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?
- Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?
- When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?
- Your retail client wants to know how many Facebook accounts can be linked to Search Ads 360 at a time. What’s your response?
- If your customer wants to dig deeper into their Search Ads 360 campaign and view the reporting for how their business organization is set up, what do they need to have set up within their account?
- To figure out how to allocate a quarterly budget across each product and across each campaign, where within Search Ads 360 would you look?
- Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?
- Your agency client wants to know when to review performance for their Search Ads 360 bid strategies. At what level do you tell them to do that evaluation?
- One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?
- Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?
- Your client is a global sneaker brand launching regional-specific tennis shoes. They need to track performance by region and use that information to optimize monthly. What should they use within their Search Ads 360 account to do that?
- Within Search Ads 360, what tool allows you to share insights across multiple teams or users?
- While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?
- A Search Ads 360 campaign can only have a set number of bid strategies. What’s that amount?
- One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?
- Your client, a pet shop owner, wants to know how long it takes customers to buy dog food after selecting an ad. What metric in Search Ads 360 should you tell them to follow?
- One of your customers makes designer T-shirts. They’re using custom columns to find out how their new line of celebrity-inspired shirts is performing. What action in Search Ads 360 does a custom column let them access for any formula?
- Your luxury retail client wants to plan, budget, manage spend, and understand their campaign’s success while using Search Ads 360. What tool should they use to achieve those goals?
- Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
- What should you set up within the Floodlight column of Search Ads 360 to find more information about conversions?
- If you have a set budget to spend on a campaign and you still hope to gain a good return on investment (ROI), what should you set up in Search Ads 360’s Performance Center to reach that goal?
- To report on search campaigns that aren’t directly supported by Search Ads 360, what kind of account should you create?
- If you want to run all Search Ads 360 ads at one certain time, how would you set that up in your account?
- One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they’re using feed data. Competitive travel prices are a business goal–they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?
- If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?
- In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?
- Where can you apply labels within your Search Ads 360 campaign?
- If you update a Search Ads 360 campaign to reflect new audience targets, what can you use to help keep track of those changes?
- The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?
- Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?
- If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?
- While working with your agency client, you learn they want to both drive conversions and track how those conversions are prompting users to enroll in their weekly newsletter distribution list. What should you set up in Search Ads 360, apart from your client’s data-driven attribution model?
- If your agency client wants to know the products that are currently compatible with Google Ads auction-time bidding in Search Ads 360, what do you tell them?
- If you want to simultaneously change the flight date of multiple campaigns across multiple advertising platforms, what Search Ads 360 tool should you use?
- Within Search Ads 360, where should you look to get an overview of campaign performance within a customized date range?
- Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
- What’s Search Ads 360?
- You’re working with a sports equipment brand. They want to understand what happens after basketball transactions occur on their site so they can look for cross-sell opportunities to learn what other products to include in their next campaigns. What tool within Search Ads 360 should they turn to?
- What should you use in a Search Ads 360 account to track performance by region and apply that information to monthly optimization?
- Your premium beverage customer set a target return on ad spend (tROAS) bid strategy in Search Ads 360. They noticed that when they evaluate how the strategy is doing, there’s limited consistency and minimal automation. What might be happening?
- Apart from giving full credit to paid search ads, your customer wants to know where their sales are coming from. How else might they segment conversions in Search Ads 360?
- Where do you access reporting, campaigns, and ad groups within Search Ads 360?
- Your client wants to know the Google products that integrate with Search Ads 360. What are they?
- Your pet food client wants you to recommend a Google product that can connect with Search Ads 360 to provide data visualization that will offer a more robust view of their campaign. What product should you suggest they use?
- Your customer, a textiles designer, is wondering what products are currently compatible with Google Ads auction-time bidding in Search Ads 360. What are they?
- If you want to find forecasting in Search Ads 360 to assess incremental opportunities for a target return on ad spend (tROAS) strategy, where would you look?
- If your customer’s business objective is to maximize conversions at a specific target spend, what should their Search Ads 360 bidding strategy be?
- For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?
- You’re working with your customer to determine how to allocate their quarterly budget across each product and across each of their Search Ads 360 campaigns. Where, within Search Ads 360, should you go to help them with this task?
- From what option in the navigation menu of Search Ads 360 can labels be created?
- To manage all customer accounts within the main account when using Search Ads 360, what account would you set up first?
- What type of account do you create for reporting on search campaigns that aren’t directly supported by Search Ads 360?
- Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
- Search Ads 360 suddenly starts defaulting to a previously generated basic linear attribution model to track conversions instead of using the data-driven attribution model you set up last week. Why might that be happening?
- If your client is trying to create automated rules in Search Ads 360 for all the campaigns associated with their agency but they can’t see all their campaigns, why might that be?
- What Google products can Search Ads 360 integrate with?
- Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
- Your client is wondering how Search Ads 360 intraday bidding differs from Google Ads auction-time bidding. What do you tell them?
- Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
- Within Search Ads 360, what specific action does a custom column let you access for any formula?
- Where in Search Ads 360 can you find forecasting to assess incremental opportunities for your target return on ad spend (tROAS) strategy?
- Within Search Ads 360, what tool can show what happens after transactions occur on a site in order to find cross-sell opportunities and determine the types of additional products that might be included in an upcoming campaign?
- Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?
- What Google product connects with Search Ads 360 to give you a data visualization that includes a more robust view of your campaign?
- While working with your retail client, they ask about Search Ads 360’s three key functionalities. What do you say they do?
- While working with your client who designs sneakers, you learn that their main priority is brand exposure. In Search Ads 360, what brand strategy should you set up to help your client achieve that goal?
- Your customer wants to define and view specific parts of their Google Ads data using custom columns. Within Search Ads 360, what are two types of custom columns they’d use?
- You learn that your fitness apparel client used Search Ads 360 to add an owner to the custom column. Across what account levels can this new owner access and manage columns?
- What data is shared from Search Ads 360 (SA360) to Google Ads to enable Google Ads auction-time bidding in SA360?
- Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there’s no conversion delay, what would you tell them?
- Your airline customer is using feed data to add structure to their Search Ads 360 campaign templates. Competitive flight prices are a business goal for them, so they want to make sure that’s highlighted in their campaign. What are the pricing options through feeds?
- Your retail clothing customer sells T-shirts that come out on a weekly basis and are for sale while supplies last. What do they need to do to make sure their Search Ads 360 campaigns are automatically updated to reflect the correct inventory available for purchase?
- What’s the optimal window of time to review the performance of a Search Ads 360 campaign?
Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?
Your client, a manufacturer of camping equipment, wants to maximize conversions at a specific target spend. What would their Search Ads 360 bidding strategy be?
- It would be target cost-per-acquisition (tCPA).
- It would be target return on ad spend (tROAS).
- It would be to budget bid strategies for clicks.
- It would be to budget bid strategies for conversions.
Explanation:
In Search Ads 360, the budget bid strategy is tailored to automatically optimize spending towards key metrics set in a performance plan. This strategy is particularly effective for goals like maximizing conversions. If your client’s key metric is target cost-per-action (CPA), then the budget bid strategy will focus on maximizing conversions within the defined budget. Similarly, if the goal is revenue generation, the key metric shifts to target return on ad spend (ROAS). The strategy not only aligns spend with these key metrics but also ensures that the client’s spend is utilized in the most efficient way possible to meet their specific campaign objectives, be it increasing conversions or boosting revenue.
Chapter 4: Maximize Performance with Bid Strategies
Read more here: https://support.google.com/sa360/answer/13384420
While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?
While chatting with your smoothie-maker client, you learn they’re selling seasonal fruit and vegetable offerings that debut on a weekly basis and are only available while supplies last. How can they get their Search Ads 360 campaigns to update automatically in reflection of the products that are available to purchase?
- By setting up custom dimensions within their campaign structure.
- By setting up labels within their campaign structure.
- By setting up audiences within their campaign structure.
- By setting up templates within their campaign structure.
Explanation:
Templates in Search Ads 360 are exceptionally suited for products with frequent changes in availability, pricing, or other details, like seasonal smoothie ingredients. These templates can automatically adjust the campaign structure, targeting, and creatives based on changing factors such as seasonality or current product availability. They also allow for the creation and removal of active keywords to mirror the inventory on the website accurately. For instance, templates can be configured to indicate when a new fruit or vegetable is added to the offerings or when it is no longer available, ensuring the advertising is always aligned with the actual products available for purchase.
Chapter 12: Use Templates in Search Ads 360
Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
Your customer, a health and wellness organization, wants to streamline their efforts and run all Search Ads 360 ads during afternoon commutes. How can they efficiently set this up within their account?
- They can use custom dimensions.
- They can use templates.
- They can use labels.
- They can use automated rules.
Explanation:
Automated rules in Search Ads 360 offer a convenient solution for setting actions either once or at regular intervals, applicable to various objects such as campaigns, ad groups, keywords, and ads. At the campaign level, these rules can be utilized to pause or enable campaigns, modify campaign budgets, and send notification emails simultaneously across multiple accounts. By using automated rules, your customer can efficiently schedule their Search Ads 360 ads to run specifically during the afternoon commutes, aligning their advertising efforts with the targeted time frame and streamlining their campaign management.
Chapter 7: Harness Cross-Account Campaign Management
What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
- Return on investment (ROI)
- Return on ad spend (ROAS)
- Engagements
- Conversions
Explanation:
There are inherent differences in how conversions are measured and reported between Search Ads 360 and Google Analytics 4, owing to various factors. These include the types of ads supported, the way unattributed conversions are counted, and the methods used to attribute conversions to specific days.
When you link Google Analytics with Google Ads or Microsoft Advertising, the resulting data in Google Analytics might slightly vary from what Search Ads 360 reports for the same campaigns. This difference arises because Search Ads 360 focuses on data related to visits from Search Ads 360, while Google Analytics bases its data on clicks from Google Ads or Microsoft Advertising.
Both platforms use distinct systems for counting conversions and attributing them to days. Additionally, Search Ads 360 displays Google Analytics data only from the day it is linked to Google Analytics. Therefore, if the Google Analytics report predates this linkage, the data between the two will not correspond.
Moreover, Search Ads 360 applies scaling to conversion metrics when direct measurement is not feasible, a practice not followed by Google Analytics. Despite these differences, both sets of metrics complement each other, providing a broader and more nuanced understanding of conversion performance across the platforms.
Read more here: https://support.google.com/searchads/answer/2791195
Chapter 16: Use Search Ads 360 and Google Analytics 4
To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?
To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?
- Set up automated channel groupings.
- Set up keyword groupings.
- Set up multichannel groupings.
- Set up custom channel groupings.
Explanation:
Data-driven attribution in Search Ads 360 is capable of creating automated channel groupings based on typical structures used by most advertisers in their Search campaigns. These groupings usually include a mix of both upper and lower-funnel keywords. Automated channel groupings can be particularly useful if you frequently modify or add new keywords to your campaigns and lack the time to consistently apply labels with each addition. This approach allows for more efficient management and analysis of how different keywords and campaign elements contribute to driving conversions and engaging users.
Chapter 17: Use Data-Driven Attribution in Search Ads 360
Read more here: https://support.google.com/searchads/answer/7324691