Questions

 

AMC audience creation leverages a separate set of tables than those utilized for AMC reporting.

 

• True

 

• False

 

Which of the following statements about AMC lookalike (LAL) audiences is false?

 

• AMC LAL features are identical to Amazon DSP LAL features
• AMC LAL audiences are often a fit for prospecting tactics
• The seed for the AMC LAL audience is composed using AMC SQL
• The seed for the AMC LAL audience is composed using AMC SQL

 

This UI component is considered the day-to-day operating room for the analytics practitioner and is used to author and execute SQL queries, as well as download the results.

 

• Paid features (beta)
• Instructional query library (IQL)
• Query editor
• Instance info

 

What are custom parameters?

 

• Parameters that can be invoked in your SQL query and replaced by specified values during query execution
• Credentials for the S3 bucket that you have connected to your AMC instance
• Custom models that you can use for AMC lookalike audience generation
• Synthetic signals that exist within an AMC sandbox instance, which mimic the structure and statistical properties of those records in an advertiser instance

 

What is an AMC sandbox?

 

• An instance in which you can explore, develop, test and innovate in AMC using synthetic records
• An AMC environment where you can be a beta-tester for new API and UI features
• A gen-AI powered tool that walks you through how to run your first AMC query

 

 

Conversions measured via Events Manager can be made available for querying in AMC.

 

• False

 

• True