Which Pinterest product should an advertiser use to measure its return on ad spend (ROAS) for both organic and paid efforts on Pinterest?
- Pinterest analytics
- Pinterest Trends
- Pinterest Predicts
- Pinterest API
Questions
An advertiser is running a full-funnel strategy. The awareness campaign is driving a low cost per mille (CPM) and is pacing to deliver in full. The consideration campaign has low cost per click (CPC) and is exceeding its expected daily spend goals. However, the conversion campaign is driving low cost per action (CPA), but is not pacing to deliver in full. What should the advertiser do to make sure the conversion campaign spends in full?
An advertiser is running a full-funnel strategy. The awareness campaign is driving a low cost per mille (CPM) and is pacing to deliver in full. The consideration campaign has low cost per click (CPC) and is exceeding its expected daily spend goals. However, the conversion campaign is driving low cost per action (CPA), but is not pacing to deliver in full. What should the advertiser do to make sure the conversion campaign spends in full?
- Shift budget from the awareness campaign into the conversion campaign.
- Pause underperforming Pins with high CPAs so spend is distributed among better-performing Pins.
- Pause the consideration campaign for three days so that the conversion campaign can receive spend.
- Shift budget from the conversion campaign into the consideration or awareness campaign.
An advertiser wants to create a Pin that does not distribute as an organic Pin and cannot be saved by people on Pinterest who view the Pin. What’s the process of creating this Pin in Ads Manager?
An advertiser wants to create a Pin that does not distribute as an organic Pin and cannot be saved by people on Pinterest who view the Pin. What’s the process of creating this Pin in Ads Manager?
- Click on “Create Pin” and save the Pin to a private board.
- Create the Pin using a mobile device and save it to a private board.
- Click on “Select Pin” and select a Pin previously created.
- Click on “Create Pin” and toggle the ad-only Pin button on.
An advertiser is using licensed music for a video Pin and wants to make sure the ad cannot be shared once the campaign ends. How should the advertiser create the Pin to meet this requirement?
An advertiser is using licensed music for a video Pin and wants to make sure the ad cannot be shared once the campaign ends. How should the advertiser create the Pin to meet this requirement?
- Upload to a secret board
- Make it an ads-only Pin
- Make it an Idea Pin
- Upload to a protected board
An advertiser is running an awareness and a consideration campaign on Pinterest and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?
An advertiser is running an awareness and a consideration campaign on Pinterest and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?
- Reach, objectives, targeting
- CPM (cost per mille) cost, flight, bid type
- Frequency, number of assets, spend
- Spend, flight, reach
An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?
An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?
- Ads Manager metrics
- Pinterest brand lift study
- Foot traffic study
- Pinterest conversion lift study