Questions

 

A historical brand has decided to shift away from traditional media, transitioning into a fully digital marketing approach. The company is focusing on growing brand awareness and sales in the digital space then using performance data for future optimizations. What Pinterest proprietary tool allows for automation and Al capabilities that help improve overall campaign performance?

 

• Pinterest Performance bidding
• Pinterest Performance+
• Pinterest Actalike Audiences
• Pinterest Trends

 

 

A fashion brand submits the following brief to its agency: Goal: Use the product catalog in a Conversion campaign to drive sales. Creative: Use existing product imagery, but there is no budget for additional changes. Data source: Have Conversions API implemented and utilize a product catalog in an active shopping campaign on Pinterest. Which product feature should be applied to achieve the best results given the brand’s limitations?

 

• Utilize max width video ad
• Create a custom audience list
• Tum on Pinterest Performance+ creative.
• Run a Pinterest Performance Catalog sales campaign
• Launch a Premiere Spotlight ad.

 

 

A client in the software industry wants to understand the difference between in-app actions of people on Pinterest who were exposed to an ad compared to those who were not exposed to the ad. Which measurement solution should the media planner recommend?

 

• Sales Lift study
• Conversion Lift study
• Marketing Mix Modeling (MMM) analysis
• Brand Lift study

 

 

A new travel website wants to drive 500 sign-ups from a month-long Pinterest campaign, using a fixed $10,000 budget. The media planner is worried that users aren’t familiar with the brand. How should the campaign be structured to meet both budget and sign-up goals?

 

• Split the budget evenly between two separate campaigns: Brand Awareness and Conversions objectives.
• Spend the entire budget on a Conversions campaign using interest and keyword targeting to reach users looking for travel inspiration
• Allocate 50% to a Catalog Sales campaign with broad targeting and 50% to a Conversions campaign with automated bidding
• Split the budget evenly between an Awareness campaign and a Traffic campaign, using only static image Pins for both

 

 

During a brand’s most recent Pinterest brand lift study, results show that consumers did not have any statistically significant lift as it related to brand awareness. For its upcoming campaign launch, the brand plans to utilize these findings and implement a secondary study to retest the existing creative. What is a major change the brand can make to help improve brand awareness lift using the same investment?

 

• Narrow the targeting to focus on previous customers of the brand.
• Increase the proportion of spend allocated to conversion campaigns.
• Incorporate brand name/logo throughout the duration of the brand’s videos.
• Run the campaign during different time slots throughout the day.

 

 

A luxury travel brand uses clicks on travel guides and Pin engagement as its primary KPIs. Which insights should it focus on to inform future strategies?

 

• Compare frequency during peak travel-planning months versus off-season.
• Examine which travel guides had the most engagement and leverage this data when building new travel guides.
• Analyze user drop-off rates on travel guide Pins.
• Focus on the reach and impressions of travel guide Pins.