Questions

 

A media planner is reviewing a past Pinterest campaign that ran last year for a clothing company. The campaign had different levels of performance across different regions, with specific time periods showing better engagement than others. The media planner wants to further understand what patterns can guide the new campaign to utilize learnings. Which Pinterest tool helps observe patterns in a historical campaign?

 

• Pinterest Predicts report
• Pinterest Trends
• Pinterest Analytics
• Pinterest Business Manager

 

 

A client is running a Pinterest shopping campaign for a product launch. Click through rate (CTR) and engagement are strong, but return on ad spend (ROAS) is low. The product Pins are high quality and targeting is set to a broad interest group. What should be the strategic focus for the next campaign?

 

• Increase the budget and target international audiences to drive global interest and sales.
• Expand targeting further to a broader audience for more impressions and reach.
• Reduce the budget and switch to video ads to boost awareness, assuming engagement will drive conversions.
• Optimize product descriptions and images to better align with the target audience, and adjust targeting.

 

 

A vegan leather company is running an awareness campaign to promote its new line of eco-friendly products to a vegan audience. It’s targeting interests and keywords like “vegan leather”, “sustainable fashion,” and “eco-friendly accessories” but now wants to look for new high-quality customers that are likely to convert. What targeting option should the media planner recommend?

 

• Create a custom audience of newsletter subscribers.
• Narrow targeting to age and location based on engagement data in the Audience Insights tool.
• Add more vegan and eco-friendly keywords to broaden interest targeting
• Create an actalike audience of the brand’s customers who have added a product to cart.

 

 

A tech retailer is running a conversion campaign that achieves a strong click through rate (CTR) of 2.6%, but conversion rates are only 0.05% with fewer-than-expected purchases. How should the media planner use this data to improve purchase efficiency?

 

• Extend the campaign duration to allow more time for potential conversions.
• Focus on increasing the ad frequency to ensure the target audience sees the offer more often
• Expand the audience targeting to reach a broader demographic.
• Refine the landing page to better align with the ad content and improve the user experience.

 

 

A beauty brand with a catalog sales campaign has been live on Pinterest for one month and notices cost per mille (CPM) increasing week over week while click through rate (CTR) is decreasing overall. After reviewing, it realizes there are no additional funds available to rotate in new creatives. Which would be the most effective action to increase CTR?

 

• Tum on Pinterest Performance bidding.
• Tum on Pinterest Performance targeting
• Add a new ad group targeting beauty interests.
• Tum on Pinterest Performance+ creative:

 

 

A client has been running a Pinterest Traffic campaign for the past 10 days. The client is using a Pinterest Performance+ daily budget, which is set at a spend of $200 per day, but the campaign has already spent $2,500, and the client is concerned that the budget is being spent too quickly. What is the best approach to advise the client regarding campaign pacing to ensure the budget is used effectively throughout the campaign?

 

• Adjust the pacing settings to use a set daily budget, ensuring the budget is allocated consistently throughout the campaign’s duration.
• Increase the Pinterest Performance+ daily budget to 0 to ensure the campaign has enough funds to meet the planned goals, as the current budget is not sufficient
• Pause the campaign and extend its duration to give it more time to spread the budget more evenly, without increasing the daily spend.
• Reduce the Pinterest Performance+ daily budget to 0 and shorten the campaign duration to accelerate spend, assuming faster expenditure will result in faster results.