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Home » Google Analytics 4 Certification Answers » Page 20
Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?
Explanation:
The correct answer is Data retention period. This feature within Google Analytics enables users to control the amount of time user-level and event-level data is stored by the platform. In practice, setting the data retention period allows organizations to comply with data privacy regulations such as GDPR by ensuring that data is not retained for longer than necessary. Personally, in managing analytics for various clients, configuring the data retention period has been crucial for maintaining compliance with relevant regulations and ensuring responsible data handling practices. For example, for clients operating in highly regulated industries like healthcare or finance, it’s essential to set appropriate data retention periods to mitigate the risk of data breaches and uphold confidentiality standards. Furthermore, adjusting the data retention period based on business needs and regulatory requirements enables organizations to balance data storage costs with data retention policies effectively. By implementing this feature, I’ve helped clients optimize their data management practices, reducing storage costs while adhering to legal and ethical standards regarding data privacy and protection. Overall, the data retention period feature empowers organizations to manage their data responsibly, safeguard user privacy, and comply with regulatory requirements, thereby fostering trust and confidence among users and stakeholders.
The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID), and advertising identifiers.
Set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics servers.
Note: the setting does not affect reports that rely on aggregated data.
While the retention period and user-activity reset controls cover event and user-level data stored by Google Analytics, certain user-keyed data (such as age, gender, interests) is by default deleted by Google Analytics after six months of inactivity for a given user for a Universal Analytics property or after two months for a Google Analytics 4 property.
You can choose how long Analytics retains data before automatically deleting it.
The maximum amount of time that Analytics will retain Google-signals data is 26 months, regardless of your settings. By default, Google signed-in data expires after 26 months.
Once implemented, Google’s tags will dynamically adapt based on the consent status of your users, only using measurement tools for the specified purposes when consent’s been given by the user.
Read more here: https://support.google.com/analytics/answer/7667196
By vmartinez
Connecting which platform to Analytics allows you to direct experiments toward specific audiences to test variants of your web pages?
By vmartinez
Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines.
Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?
By vmartinez
If you wanted to gain insights into the organic search queries that are taking users to your website, which platform should you connect with Analytics?
By vmartinez
Which attribution model spreads credit for a conversion across different touchpoints through the use of machine learning algorithms?
By vmartinez