You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on desktops or mobile phones, for example. In this report, what is device type?
Explanation:
The correct answer is A dimension. In analytics reporting, dimensions are attributes or characteristics of data that provide context and allow for segmentation. ‘Device type’ in this scenario refers to a dimension because it categorizes users based on the type of device they used to access a website or application, such as desktop or mobile. Dimensions are typically qualitative data that help to categorize and organize information, making it easier to analyze and draw insights. In practical terms, segmenting user data by device type can provide valuable insights into user behavior patterns, allowing businesses to tailor their strategies and optimize user experience accordingly. For instance, if a significant portion of users are accessing a website from mobile devices, it may indicate the need for a mobile-responsive design or the development of a mobile app to better cater to this segment of the audience. Personal experience in creating such reports has demonstrated the importance of dimensions like device type in understanding user behavior and informing strategic decisions aimed at enhancing overall user experience and engagement across different platforms.
A dimension is an attribute of your data. It describes your data and it’s usually text as opposed to numbers. An example of a dimension is Event name, which shows the name of an event that someone triggers on your website or application (such as “click”)
Read more here: https://support.google.com/analytics/answer/9355852
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a metric in Google Analytics?
- How many users were on mobile phones
- The device types, desktops and mobile phones
- Where users came from before reaching your site
- The date range setting for the last 30 days
Explanation:
In the context of Google Analytics, a “metric” is a quantitative measurement of data. It represents the numerical value that measures some aspect of user behavior. For instance, metrics include data points such as the number of users, sessions, page views, bounce rate, and average session duration. Given the options provided for the report showing the types of devices users have been coming from over the past 30 days, the correct metric is: **How many users were on mobile phones**. This option represents a specific numerical value that quantifies user behavior, specifically the number of users who accessed the site via mobile phones. Metrics in Google Analytics are always about quantifiable data that can be counted or measured, making “How many users were on mobile phones” a clear example of a metric. The other options describe dimensions or settings, such as the types of devices (dimensions), the sources of traffic (dimensions), and the date range setting (a configuration, not a metric).