An analyst is building a report to compare the total revenue generated from users on mobile devices vs. users on desktop computers. How are Device Category and Total Revenue functioning in this report?
- Device Category is the dimension, and Total Revenue is the metric.
- Device Category is the metric, and Total Revenue is the dimension.
- Both Device Category and Total Revenue are dimensions.
- Both Device Category and Total Revenue are metrics.
Explanation
Device category is a dimension because it describes the type of device associated with user activity. Total revenue is a metric because it measures the amount of revenue generated. Dimensions describe or categorize data, while metrics provide quantitative values. Comparing revenue by device type uses the dimension to break down the metric.
Why the other options are incorrect
Both dimensions is incorrect because revenue is a numeric measurement.
Both metrics is incorrect because device type is descriptive, not numeric.
Device Category as metric is incorrect because it categorizes users by device type.
Total Revenue as dimension is incorrect because it reports a measured value.
Source for verification
https://support.google.com/analytics/answer/9143382
https://support.google.com/analytics/answer/9267744