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Home » Google Analytics 4 Certification Answers » Page 22
Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?
Explanation:
The correct answer is ‘Name of a video watched on your site.’ In the context of event tracking in Google Analytics, an event parameter refers to additional information associated with an event that provides context or details about the event itself. Personally, I’ve implemented event tracking extensively, including tracking video views on websites, and the name of the video watched is a crucial event parameter for understanding user interactions with video content. By capturing the name of the video as an event parameter, businesses can gain insights into which specific videos are resonating with users, allowing for targeted optimizations to improve engagement and content strategy. For example, by analyzing the most-watched videos, businesses can identify popular content themes, topics, or formats and create more of what resonates with their audience. In my experience, leveraging event parameters like the name of the video watched has been instrumental in refining content strategies, optimizing user experiences, and driving better performance metrics. Additionally, event parameters can be used in conjunction with other dimensions and metrics in Google Analytics to segment and analyze video engagement by various factors such as traffic source, device type, or user demographics, providing deeper insights into user behavior and preferences. Overall, capturing the name of the video as an event parameter enriches the dataset and empowers businesses to make data-driven decisions to enhance their digital strategies effectively.
By vmartinez
You manage a blog that has a few contributing authors. What could you use to report the name of the author on each article page?
By vmartinez
By vmartinez
You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?
Explanation:
The correct answer is ‘Explore.’ In Google Analytics, the Explore section offers advanced analytical capabilities beyond standard reports, enabling users to uncover deeper insights about customer engagement. Personally, I’ve extensively utilized the Explore section to conduct in-depth analysis and discover actionable insights to optimize digital strategies. Within the Explore section, users can leverage powerful tools such as advanced segmentation, custom funnels, cohort analysis, and path analysis to delve deeper into user behavior, identify patterns, and understand the customer journey more comprehensively. For instance, I’ve used advanced segmentation to dissect user interactions based on demographics, traffic sources, or behavior, allowing for more targeted marketing campaigns and personalized messaging. Additionally, features like cohort analysis have enabled me to track the behavior of specific groups of users over time, providing valuable insights into user retention and loyalty. In my experience, leveraging the Explore section has been instrumental in extracting actionable insights from Google Analytics data, empowering data-driven decision-making and driving continuous improvements in digital performance. By harnessing the advanced analytical capabilities offered in the Explore section, businesses can gain a deeper understanding of customer engagement and implement strategies to enhance user experiences and drive business growth.
Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.
Explorations is a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior. When you want to explore data in more detail, you can use explorations to:
Read more here: https://support.google.com/analytics/answer/7579450
By vmartinez
In which of these scenarios would the Engagement overview report be useful if you’re using Google Analytics for your website?
Explanation:
The Engagement topic lets you measure user engagement by the events and conversion events that users trigger and the web pages and app screens that users visit. The reports can help you see the pages and screens with the most user engagement, as well as understand user behavior through events.
The Engagement overview report summarizes engagement data across the other reports in the Engagement topic. The report can help you get a more holistic view into user engagement across your websites and apps.
The overview card in the report shows engagement metrics with a trendline for each metric. These engagement metrics show you how long users stay on your site or app before leaving.
Read more here: https://support.google.com/analytics/answer/10999789
By vmartinez
What can Google Ads do with audiences from Google Analytics when these two services are linked?