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Home » Google Analytics 4 Certification Answers » Page 21
Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
When Google Ads is linked to Google Analytics, how can conversion events from Google Analytics can be used in Google Ads?
By vmartinez
Users are finding and visiting your website from a variety of different places, including search engine results and social media. Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?
Explanation:
The Acquisition reports provide information about where your traffic originates (e.g., google, baidu, bing), the methods by which users arrive at your site or app (e.g., organic, cpc, email), and the marketing efforts you use to drive traffic (e.g., campaign, creative format, keywords).
Access the Acquisition reports
To access the Acquisition reports, click Reports > Acquisition in the left navigation. If you don’t see the reports, an administrator may have removed them from the navigation.
Read more here: https://support.google.com/analytics/answer/10999979
By vmartinez
You have Ads Personalization enabled for your property, but want to exclude specific events.
What does this mean for the data for those events?
Explanation:
The correct answer is That data will only be used for measurement purposes. When you have Ads Personalization enabled for your property but want to exclude specific events, it means that the data related to those excluded events will still be collected and available for measurement and analysis within Google Analytics. However, this data will not be utilized for personalizing ads or targeting specific audiences within Google Ads. Instead, it will solely be used for measurement purposes such as understanding user behavior, analyzing conversions, and optimizing marketing strategies. In practical terms, excluding specific events from Ads Personalization ensures that certain user interactions are not factored into ad targeting or audience segmentation, preserving user privacy and adhering to regulatory guidelines. Personal experience with this feature underscores its importance in maintaining a balance between leveraging user data for measurement purposes while respecting user privacy preferences and regulatory requirements. By carefully managing event exclusions within Ads Personalization settings, businesses can ensure compliance with privacy regulations while still benefiting from valuable insights derived from Google Analytics data.
By vmartinez
You have many events on your website that are very valuable, like when users purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen.
What should you mark these events as in your Google Analytics 4 property?
Explanation:
The correct answer is Conversion events. In Google Analytics 4 (GA4), conversion events are used to track important actions or behaviors that align with your business objectives, such as purchases, sign-ups, or other valuable interactions on your website or app. By marking these events as conversions, you are indicating their significance in the context of your overall goals and objectives. Additionally, assigning a value to these conversion events allows you to measure their impact in terms of revenue generation, lead generation, or other key performance indicators. Practical insights suggest that properly tracking and analyzing conversion events in GA4 is crucial for understanding user behavior, optimizing marketing strategies, and maximizing ROI. Personal experience in configuring GA4 properties has shown that accurately defining and tracking conversion events can provide actionable insights into the effectiveness of marketing campaigns, website usability, and overall business performance. By focusing on conversion events, businesses can make data-driven decisions to improve conversion rates, drive revenue growth, and enhance the overall customer experience.
By vmartinez
By vmartinez
You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format. Which exploration technique should you use?