You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up. Where in Google Analytics 4 would you go to manage events, conversions, and audiences?
- Go to Admin.
- Go to Reports.
- Go to Advertising.
- Go to Explore.
Explanation
Admin contains the property configuration tools used to manage events, key events, and audiences in Google Analytics 4. Event settings are used to review collected events and mark important actions for conversion-style measurement. Audience settings are used to define groups of users based on conditions such as completing a sign-up event. These controls are configuration features, not standard reporting or analysis views.
Why the other options are incorrect
Advertising focuses on attribution and advertising performance, not event or audience configuration.
Explore provides advanced analysis techniques, not management of property settings.
Reports shows standard reporting data, not configuration controls for events and audiences.
Source for verification
https://support.google.com/analytics/answer/9267568
https://support.google.com/analytics/answer/9267572