If you’re a business owner who wants to analyze how users arrive at your website and app, as well as the user journeys across both of these platforms, what should you use to generate insights?
- Use Google Analytics 4 properties.
- Use Universal Analytics properties.
- Use Google Marketing Platform.
- Use Firebase.
or
- Use Firebase.
- Use Google Marketing Platform.
- Use Google Analytics 4 properties.
- Use Universal Analytics properties.
Explanation:
If you wants to analyse how users arrive at your website and app, as well as the user journeys across both of these platforms, you should use Google Analytics 4 to generate that insights. Google Analytics 4 properties can be used to measure both website traffic and app usage.
Read more here:https://support.google.com/analytics/answer/10356589