What’s a key difference between Google Analytics 4 properties and Universal Analytics properties? By vmartinez What’s a key difference between Google Analytics 4 properties and Universal Analytics properties? Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting. Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting. Related content Related questions:Local campaigns/ Performance Max for store goals…Why might there be a difference in the conversion…The following simulation is for you to practice…Use the following scenario and Google Analytics…