What’s a key difference between Google Analytics 4 properties and Universal Analytics properties? By vmartinez What’s a key difference between Google Analytics 4 properties and Universal Analytics properties? Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting. Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting. Related content Related questions:How can analytics tools, like Google Analytics,…True or false? You can personalize email content…You want to get holistic insights from event-level…Why would someone use Google Analytics for Firebase…